The Tesla hot dog van that made killing

True story:

Way-by-when my step-mum was a teen she worked in this food van over the summers.

(Basically the same thing as a food truck)

And, the guy who ran the van only sold 3 types of food…

1. Hot dogs
2. Steak sandwiches
3. Fries

And that’s it.

And apparently, if a customer came up and asked, “can you make a burger?” or “can you do a salad?” or “can you make something else?” his answer was simply…

“No.”

And almost always their reply was the same…

“Ok then, I’ll have a hot dog.”

That’s right, they still bought.

In fact, his food van always had a huge line up of customers waiting to buy.

But the reason I share this story is because of why he only sold 3 types of food…

He said by having to make only those 3 things, it was far easier for him to:

1. Order the food…
2. Prepare the food…
3. Cook the food…
4. Make sure the food is consistent in tase, and…
5. Store the food at the end of the day.

In other words…

Not having to worry about 1001 different options made his business far easier, for more efficient, and far more profitable to run.

It’s pretty brilliant when you think about it.

And this is exactly the same strategy Elon Musk used when launching his first mass produced (Model 3) electric car.

He purposely had very limited:

1. Colour options…
2. Exterior options…
3. Interior options, and…
4. Battery options.

That way, he could pump out as many cars as possible in the most efficient/cost effective way as possible.

He knew for every option or variable he added to the car, was going to slow the production process down.

So he purposely removed those options to scale faster and therefore - make more profit.

This strategy is not new, of course.

Other car manufacturers and businesses have done this in the past.

However, most businesses these days use the “have anything you want” model for fear they’ll lose out on a sale if they don’t.

The Aussie Hermit, for one, prefers the “you’ll get what you’re given” model of the hot dog van owner.

Specifically…

I have one coaching offer/program, and that’s it.

And so by having one coaching program I don’t have to service multiple programs. I don’t have to fill multiple programs. I don’t have to come up with different content/emails to sell those programs. And I don’t have to split my focus between programs.

In other words, with one program everything is easier.

There are less headaches. It’s less time-consuming. It’s more efficient. And personally, being this focused around one program makes it a lot more profitable (my prospects aren’t trying to decide between multiple of my programs, they only have one option so it’s an easy decision).

Of course, this doesn’t mean you can’t sell multiple programs or products.

You can do the exact opposite of The Aussie Hermit if you want.

But just know, with more options brings more complexity.

And more complexity usually makes things difficult for scaling up.

With that being said…

Whether you’ve got 1 program or 50 programs, the simplest way I know how to sell those is with email.

Specifically…

You can sell whatever program you want by simply building your list, and sending that list one email per day.

And this is exactly what I teach inside my 15 Minute Client program.

You will learn…

—> How to get clear on your market…
—> How to package a high ticket offer…
—> How to build your list on autopilot with quality leads using paid ads, and…
—> How to send that list an email each day that entertains, adds huge value, and gets them booked in on your calendar to work with you.

Even better…

Everything inside the program has a proven framework, formula or fill-in-the-blank template

That way, you don’t need any copy or marketing expertise to get results.

You just follow the step-by-step processes and tweak until clients come in.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra