Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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The fart that broke the internet
| For whatever reason, today The Aussie Hermit had the urge to type into Google… "The fart that broke the internet." I have no idea why. A thought in my mind just said, "you’ve got to search this!" And so because I never question such thoughts, search I did. The results? "Security Guard Filmed All His Farts for Six Months and Went Viral." Not what I was expecting. (Honestly, not sure what I was expecting) But I was interested nonetheless. So I clicked the link and here’s what the beginning of the article said: "The internet’s next viral star is a security guard at a Florida hospital who spent the last six months publicly logging his sonically-perfect farts on Instagram. Now the 31-year-old is poised to turn his flash-in-the-bedpan success into a lucrative brand that can be summed up by his Instagram bio: The Fart Authority." Not gonna lie, I actually found this pretty interesting. First, because I never knew there was a such a thing as "sonically perfect farts." Second, because this guy’s videos have amassed millions of views on YouTube. Millions. And third, because it teaches us a sobering lesson about what people actually pay attention to these days. And that’s pretty sad for us Coaches. Here’s why… Us Coaches have incredible content that transforms our clients lives. Even our free content is life transforming. Whether it’s our email content, blog content, podcast content or video content - we give advice that really helps. And yet, many of us struggle to hold the attention of even just a few people. Let’s take email for example. Most Coaches I speak with have great email content. Content they spend a lot of time creating. However, they get barely any opens from that content. Even though it’s truly helpful, their list tunes out after just a week or two. So what’s going on here? Why is it so hard for us to get people to tune in to our helpful content, but oh so easy for "The Fart Authority’s" of the world to get millions of views for their content? The answer is obvious… Their content entertains. This is what gets attention these days. It’s an unfortunate reality that the world would rather watch Netflix or YouTube or Fart videos than consume our content, but hey… It is what it is. The Aussie Hermit says it doesn’t matter anyway. We don’t need to fight this. Instead, let’s go with it. No, I don’t mean to say you should start filming yourself doing the one-cheek squeak. That’s missing the point. What I am saying is that - while it’s important your content teaches and adds value - what’s also important (if not more so in these times) is that it entertains. Take The Aussie Hermit’s emails for example. It’s not all "teach teach teach." Sure, my emails add a ton of value. But also make sure they entertain. I wrap all of my content in something entertaining. That way, my prospects look forward to my emails… They open my emails when they hit their inbox… They ready my emails, and, of course… They buy from my emails too. With that being said… The good news is, you don’t have to be a comedian or a late show host to send great emails. (Side note: a "late show host" probably isn’t the best example. I’ve seen the "entertainment" these hacks put out these days and it ain’t funny. But I digress.) Point is… Anyone - and I mean anyone - can send entertaining emails. Even better, you don’t have to come up with the content. Your family, friends, kids, colleagues, the internet and more, will just give it to you. You just gotta know where to look. And that’s exactly what I teach inside my 15 Minute Client program. When you join, you will discover how I come up with hundreds and hundreds of different types of entertaining emails. Along with that, you’ll also learn how to tie whatever you’re talking about into valuable content, plus end each email with a call to action to work with you. To know when spots open next, put your name on the waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Hermit Hole, Canberra |
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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