9 copy books recommended by The Aussie Hermit

Yesterday, this question from Kim, a subscriber, slid into the hermit hole:

"I'd love to know if you know of any books or trainings that might help me grow into a better coach. I know you've done and seen them all haha. I love your emails by the way I want to buy your program every time I get one HAHA"

The Aussie Hermit’s first thought?

"Kim, you say you want to buy but I don’t see your cash in my bank account.

This is a big problem.

Send me your CC details and we’ll get this sorted asap."

And my second thought?

"This question would make a great email."
Here’s why…

As much as I wish I could say I created 7-figure campaigns from my own brilliance, the truth is, I did it off the back of the copywriting greats of the past.

The only thing I added to the equation was hard work.

So if you can bring some of that to the table, then reading (and implementing) the following list of The Aussie Hermit’s favourite copywriting books could help you do the same.

Here now is my list of top copy books (in no particular order):

1. Breakthrough Advertising by Gene Schwartz…
2. Tested Advertising Methods (4th Edition) by John Caples…
3. The Ultimate Sales Letter by Dan Kennedy…
4. Scientific Advertising by Claude Hopkins…
5. Dotcom Secrets by Russell Brunson…
6. Expert Secrets by Russell Brunson…
7. The Adweek Copywriting Handbook by Joe Sugarman…
8. Cashvertising by Drew Eric Whitman…
9. The Boron Letters by Gary Halbert…

And a bonus copy resource/website (not a book)…

      10. The Gary Halbert Letters

Of course, there are many others.

But those are the first ones that farted out of my mind, so they must be the ones that impacted me the most.

More:

What you’ll notice above is that none of the above books in that list are on "email copywriting."

That’s something I found not many people teach well.

However, there are a couple of email experts I’ll mention because like above, most of what I learned when it comes to email was off their backs.

And those two experts are Ben Settle and Matt Furey.

I highly recommend checking out anything they produce or have produced.

These guys are the "OGs" of email.

And like above, if it wasn’t for their knowledge, I wouldn’t have produced anywhere near the types of results with my personal and client email campaigns.

So gotta give those props.

With that being said…

Probably the biggest thing that separates The Aussie from those above is that everything I teach has been specifically applied to help Coaches get more clients.

Meaning…

Instead of you having to go through all of the books above and figure out how what they teach applies to you/your coaching business, you come into the program and use my frameworks that have done all that work for you.

You don’t have to learn copywriting principles, you can just "fill in the blank" for a lot of processes and get the same result.

Or another way of saying that is…

Everything I teach in the program is based on time-tested copywriting principles applied specifically for Coaches.

However, I don’t go into a lot of detail on those principles.

You simply follow the templates and frameworks inside knowing that that’s how they’ve been created.

You don’t have to think about it.

It just works.

Anywho…

Creating copy that converts is just one aspect of the program.

Other parts include…

—> Picking your niche…
—> Crafting your offer, and…
—> Building your list on autopilot with paid ads.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Hermit Hole, Canberra