A nazi certified way to attract clients

“The only thing a government needs to turn people into slaves is fear. If you can find something to scare them you can make them do anything you want.”

Apparently, Hitler’s #2 (Hermann Goering) said this.

Some sites say he didn’t.

Although, Snopes also said he didn’t which leads me to believe he probably did.

(Anything Snopes says you can probably just assume the opposite is true)

Whatever the case. It doesn’t matter who said it. It’s the truth.

Fear is powerful.

In fact, it’s the most powerful motivator there is.

You’ve probably heard people will do more to avoid loss than to make a gain.

For example…

People will do more to avoid losing $100 than to gain $100.

They’ll do more to avoid losing their hair than figuring out how to gain more hair.

And they’ll do more than just about anything to avoid losing their life.

Something to think about with what’s happening in the world right now.

Another thing we should be thinking about is how to use fear in our campaigns to motivate people to buy our programs.

On the surface you might say, “Aussie Hermit, that feels a bit unethical.”

But for me, it’s unethical not to use fear in your campaigns.

For example…

Let’s say you’re a Coach who helps repair marriages on the brink of divorce.

And you know that if your clients head down that path, it’s going to be extremely devastating to them, and especially their children.

And so in your emails you might tell stories about how you’ve seen families torn apart…

How the kids have struggled in school after the divorce and maybe even turned to drugs…

How the lawyers bleed them dry of their finances...

How toxic everything becomes...

Etc.

In other words, you use fear to show them what life could be like if they get divorced.

Is that unethical?

Well, think of it this way...

Imagine knowing all the above and not warning them.

Again, that for me is unethical.

So even though Nazi’s used fear to control their citizens, that doesn’t mean it’s wrong for us to use it to get our prospects to sign up to our programs.

With that being said…

Some of the most profitable emails you’ll ever write are those focused on your dream client’s fears.

And inside my 15 Minute Client program I show you how to send these emails without coming across as “salesy” or “sleazy” or like you’re purposely trying to use fear to make them buy.

Instead, you’ll see how to send this style of email where the prospect actually feels like you’re doing them a favour for warning them.

Along with that, I show you many other types of emails that motivate your prospect to book and appointment or buy your program.

That way, you have a variety to choose from each day.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra