How to get your market to tell you what words will make them buy

This past weekend The Aussie Hermit did a workshop to a group of about 100 Coaches.

The title of that workshop?

How to Get Your Market to Tell You What Words Will Make Them Buy

And, the reason I chose this topic is because we Coaches tend to have challenges getting our message right.

We struggle with:

—> Saying the right things in our ads to make people click…

—> Crafting the right lead magnet to get dream clients subscribing…

—> Writing emails that book appointments and more.

And because of that, we struggle for clients.

It’s true, having the right copy is one of the most critical pieces to making your campaigns convert.

But what’s also true is that you don’t have to be good at writing to be a great copywriter.

So much so, you don’t even have to come up with the right words to say - your prospects will just give it to you.
And this is exactly what I told these Coaches this past weekend.

Over the years I’ve been hired to write sales letters, VSL’s, webinars, emails and more (some for very high level Coaches including Bob Proctor, Mike Dillard, Ryan Moran, Grace Lever and more).

And the way I made those campaigns convert was not by staring at a blank piece of paper and magically coming up with “great copy.”

No.

The way The Aussie Hermit created successful campaigns was to research the market extensively before I ever wrote a single word.

For example…

I’d look in forums/groups for what the market was talking about…
I’d research my client’s competitors to see what they were saying in their campaigns…

I’d review my client’s current/paste winning messages and take note…

I’d analyse past reviews, testimonials, surveys, call transcripts and more.

And I did all of this because I knew the key to writing great copy is to let the market tell me - in their own words - exactly what they were struggling with and what they wanted.

Then from there I simply use their own words to reflect back those struggles and desires.

A great example of this is a weight loss ad that I recently wrote for a client.

After doing research I discovered that the market we were speaking to (women between 35-55) didn’t want to look like a “super model.”

They simply wanted “their old body back.”

They wanted to look and feel like they did before they had kids, or when they were in their early 30’s before they put on weight.

I also discovered through my research they were “regular mums” with a full-time schedule who didn’t have time to:

—> Count calories...
—> Bust themselves in the gym, or...
—> Create multiple meals for themselves and their family.

Plus, they also didn’t want to give up their favourite foods.

So you know what I did?

I simply reflected these things back to them in the copy - using their exact words.

Let me give a taste of the beginning of the ad...

====

“30,000+ women have used "The 3-Day Diet" to transform their bodies without sacrificing any of their favourite foods.

These are regular mums with a full-time schedule who don't have time to:

—> Count calories...
—> Bust themselves in the gym, or...
—> Create multiple meals for themselves and their family.

And yet, they've been able to get their "old" body back after years of dieting struggle.”

====

Point is…

I didn’t come up with the copy.

I did the research and found out what the market wanted/didn’t want, then I simply reflected that back to them in the copy using the exact same words they used to describe those wants and needs.

So you can see…

Writing a winning message is actually quite simple when you approach it this way.

You don’t have to be some amazing writer.

You just simply have to do the research beforehand and your market will tell you every word you need to use to make them buy.

With that being said…

This is literally the first thing we do together in my 15 Minute Client program.

Before you set up any landing pages…

Or build your lead magnet…

Or launch your list building campaign…

Or even craft your offer…

I show you how to research your market extensively so that when it comes time to do all those things above, you don’t have to think.

You know exactly what to say in your campaigns to make your prospects opt in to your email list and book appointments with you.

Of course, you also have me by your side to review any copy you put together.

That way, it has the best chance of converting right out of the gate.

Either way…

You build your campaigns on a much more solid foundation where you know you’re giving your prospect exactly what they want.

And because of that, they’ll chase you down.

If that sounds like something you need, then make sure to put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra