My Bob Proctor ad

Many moons ago, The Aussie Hermit was a “gun for hire” copywriter.

Facebook ads…

Sales letters…

Webinars…

I did it all.

And one of the most exciting moments of my copywriting career was when I was hired by an agency to write some ads for Bob Proctor.

(Arguably one of the most well-known Coaches in the world, second only behind Tony Robbins)

Unfortunately, though, the first one I wrote got less than stellar results.

Hardly any sales and leads out of KPI.

Obviously, I didn’t want that to happen again.

And so the next one I produced, I went through a much deeper research process to ensure it converted - and converted well.

Here’s what I did:

—> I went through a ton of Bob’s videos so I could get the right language he used…

—> I went through a ton more research about the market to get even clearer on their pain points and desires…

—> I went through a ton of reviews about the product to know what language customers used to describe what they loved about it…

—> I went through a ton more information about the product to know how it fit in with what the market wanted…

Plus more.

In other words, I did a lot more research about Bob, the product and the market.

And then once I had all that knowledge swimming around in my head, I wrote another ad.

The result?

A couple of million in sales and an ad that went viral.

But the reason I tell you this is to share a bit about the process I went through.

If you want any type of marketing campaign to convert (ads, emails, webinars etc), you need to go through a deep research phase in the beginning.

You need to know your market, your product and how they fit together.

This is something we Coaches often don’t put enough time into, but it’s absolutely critical to your success.

Do the work and you’ll reap the benefits.

AKA: the clients.

The good news is, you really only have to do this “in depth” work once.

Then from there, you can sporadically update your research notes as you learn more about your market and more benefits about your product you know your market wants.

This is what The Aussie Hermit does.

I’ve had a very clear idea on my “dream client avatar” for a long time now, including how my product meets that dream client’s needs and desires.

However, because I’m always having conversations with clients or new prospects on the phone, I’m always learning new things.

And so when something stands out (i.e. a new frustration or a new product benefit), I’ll write it down.

Then I’ll typically use that to write some emails about.

The point is…

You’re always researching.

Always learning.

But in the beginning of trying to make your campaigns convert online is when you want to put a lot more work in.

Do that, and you'll reap the rewards.

With that being said…

In the very first module of The 15 Minute Client program, I take you through my “Ultimate Research Rolodex.”

And inside it shows you the same process I used when researching markets as a copywriter.

It shows you where to look.

It shows you how to extract the right info.

And it shows you how to do all this from the comfort of your computer.

Along with that, I show you how to put all of that info into a “dream client avatar.”

This is the tool you’ll have by your side when you create any marketing campaign.

It’s what allows you to write copy that gets your dream client clicking, opting in and booking appointments.

Of course, we go through a lot more in the program (like crafting your offer, launching your autopilot list building campaign, and sending regular emails), but I wanted to touch on one of the most important pieces in this email.

A piece that’s right at the top to getting clients.

Anywho…

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra