My embarrassing Metallica mistake

True story:

In 2013 The Aussie Hermit moved to London.

(Back in Australia now)

And, one of the things I did every now and then was go to the cinema.

It was a good way to distract me from the fact my business was failing badly.

So one weekend I notice Metallica is bringing out a movie called, “Through the Never.”

And being a huge fan (so much so, it’s been a dream of mine to meet them), I decide to go watch it.

So I hop on my computer.

I buy a ticket.

And I show up that weekend at the "O2" cinema ready to watch.

So I’m sitting there in the cinema, everything is dark and the title screen appears…

“Through the Never”

Then right after a small message comes up that says…

“…with commentary at the end from Lars Ulrich.”

(AKA: the Metallica drummer)

And when I read that I think, “Oh that’s cool. They’re gong to play an interview at the end with Lars. Nice.”

So I watch the movie.

It’s great.

And as it ends with the final credits, that message appears again…

“And now with commentary from Lars Ulrich.”

By this stage, however, I’m feeling kinda tired.

“I’ll watch the interview later on a DVD,” I think to myself.

So I get up and head home.

Anyway, fast forward a couple of days and I’m on the internet looking at news articles. And there’s a headline that says…

“Lars Ulrich delights fans with a live Q&A at the 02 cinema.”

“Ahh, what?” I say. “Surely that wasn’t the same movie I was in?”

So I click in the article and sure enough, Lars was in the cinema that night watching with all of us in the crowd. And "commentary from Lars" meant he was doing a live Q&A.

“Are you fu#@#(%j kidding me?!!” I shout.

To this day I still cannot believe I missed that opportunity.

And it’s something a good friend of mine (also a Metallica fan), likes to remind me of often.

So why does The Aussie Hermit bring this up?

Because like my embarrassing Metallica mistake, we Coaches miss out on a lot of obvious opportunities in front of our face.

None more so than email.

Even after all these years, email is still the most profitable marketing method.

It beats webinars…

It beats tripwires…

It beats messenger…

It beats Facebook groups…

In fact - it beats any guru funnel you put it against.

And it beats them by a lot.

This is why I recommend to any Coach that wants consistent clients to start building your list and emailing your list.

You don’t need any fancy funnel in the beginning.

Doing it this way keeps things simple, and you ensure you’re using the most powerful marketing method there is from the get-go.

More:

The reason why email is so powerful - and why it beats all the others - is because it gets to leverage the power of ‘follow up.’

The truth is, most people aren’t ready to buy right away (especially a high-ticket program), but will be some day in the future.

So by emailing consistently you build a relationship and ensure they think about you when they’re ready to move forward.

After all, most of your competitors aren’t emailing consistently (not as consistently as one email per day, which I recommend).

So if you can do this one simple thing, you will make the choice very easy for them.

With that being said…

If you’re not using email (or not using it to its fullest capacity), then that’s exactly what I show you how to do in my 15 Minute Client program.

In one afternoon, you will learn a simple framework to pump out winning emails in minutes per day.

Emails that your prospect loves to open, ready and, of course - buy from.

Along with that, you’ll learn how to build your list with quality leads using my Ultimate Lead Magnet Template.

This is a process I’ve honed and refined after generating over 500,000 leads from paid ads.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra