A simple technique that makes engaging emails "child's play"

The Aussie Hermit doesn’t let his kids watch much TV.

Fries their brains.

But, sometimes when the evening destructs into a chaotic mess, I have to make a choice:

Dive headfirst off the balcony into the concrete below, or put on the TV.

I choose the latter.

And one of their favourite things to watch is "Play School."

Now, there are many things that make the show successful…

—> Consistency…

—> Variety...

—> Music…

Etc.

But one of the ones that really stand out for me is how engaging it is.

Here’s what I mean:

When you watch an episode the hosts will act out different things (ie. stories, science experiments, songs etc).

And when they do, they talk to the camera as if you’re there in the room with them.

This makes whoever is watching (my kids) feel like they’re doing the song or experiment (or whatever) with them.

So you’ll see the hosts constantly talk to the camera and say things like…

“Can you see how the ice floats?”

Or…

“Would you like to jump with us?”

Or…

“Can you help me sing this song?”

Etc.

So they’re always speaking as if the child is right in front of them.

And this makes for a very engaging show - and what I believe is one of main reasons Play School is so popular.

The funny things is - this technique is just as powerful when applied to email.

Let The Aussie Hermit explain…

In order to make your emails more engaging, you want to write them as if you’re speaking to a prospect who’s right in front of you.

Literally picture yourself sitting down at a cafe with them.

They’re across the table from you.

Now write as if you’re speaking to them.

This is important because it makes your writing conversational.

Which is much easier to read than academic-type copy with big words and long sentences.

Most importantly…

It forces you to write in a more engaging way where you start using words like “you.”

For example…

Just read through this email or any email The Aussie Hermit writes.

What do you notice?

I’m constantly using the word “you.”

It’s as if I’m speaking directly to you.

(Because I am!)

Point is…

When you pretend you’re speaking to just one person in front of you like Play School, your emails become more engaging, more enjoyable to read, and more persuasive.

More:

If using the word “you” is good, then that means you want to stay away from “collective” type words in your emails.

For example…

“Hey everyone…”

Or…

“To those on this list who need help with XYZ…”

Or…

“Did you all have a great weekend?”

Etc.

Notice how by talking to your list as if it’s a group it’s not as engaging?

Also, it makes your prospect feel less special.

And that means a far less effective email.

So keep this piece of advice in mind next time you sit down to write your emails (or any marketing content).

With that being said…

This is just one of several simple copywriting techniques I teach inside my 15 Minute Client program to make your daily emails much more effective.

For example, I go through…

—> Subject line formulas…

—> Editing tools…

—> Offer transitions…

—> Story ideas and much more.

Along with that, I give you tons of email examples so you can see exactly how it’s done - and so you can quickly and easily implement whatever technique I’m talking about in your own emails.

Finally…

In the program you also get coaching.

You get The Aussie Hermit reviewing your emails before they get sent.

That way, you have the best chance of getting clients fast, even if you’re not a natural copywriter.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra