My unfiltered opinion on quiz funnels

Quiz funnels.

We Coaches love them.

They’re different. They attract a lot of cheap leads. And you get to give your market a more tailored experience.

There’s just one problem.

Quiz funnels suck.

And The Aussie Hermit is about to prove it to you.
Let’s begin…

Reason 1 Quiz Funnels Suck) They give you low quality leads

Why?

Because a quiz naturally piques a lot of curiosity.

So that means you’ll get people taking your quiz that aren’t necessarily in a lot of pain - they’re more interested in knowing “their answers.”

(Kind of like those dumb Disney “what’s your character” quizzes)

And if they’re not in a lot of pain, do you think they’ll invest in your high priced program?

Doubtful.

So while your ad reporting may show you’ve got really cheap leads, they’re not great leads.

Which means, they’re not really cheap at all.

And you’re probably paying 2x-3x (or more) just to get one good subscriber.

Next:

Reason 2 Quiz Funnels Suck) Asking the right questions is not as easy as it seems

This is a big mistake I see all the time.

We Coaches tend to ask questions that confuse the prospect (because they’re too long and/or ambiguous), or worse…

We ask questions that give us the wrong data.

About one of the only things I learnt at university (while doing quantitative and qualitative research methods), was the importance of asking the right questions.

If you ask the wrong questions you get the wrong data.

But the scary part is, it’s a problem that’s very hard to spot if you don’t know what to look for.

So you can get people going down your quiz funnel, answering questions, and you think you’re getting good data.

But you’re not.

And so you make marketing decisions based off this data which destroys your conversions, or you send them down a funnel path that’s totally wrong for them.

Reason 3 Quiz Funnels Suck) There’s a lot of complex tech.

Enough said.

Finally…

Reason 4 Quiz Funnels Suck) There are a lot of variables to get right

And this may just be the worst part about them.

Sure, you can give your market a tailored experience, but at what cost?

There’s so much work involved to get all the different pages, and marketing messages, and products and tech in sync, that it can take months.

And if one part isn’t working right, you often need to re-do the whole funnel.

It’s a nightmare.

For example…

About a month ago I brought on a new client and she wanted to run a quiz funnel she’d just built.

And basically I told her that they require a lot of work because there are so many variables that go into it.

You have to get the questions right, you have to get all the tech right, you have to make sure the prospects go down the right path, and most importantly…

You have to make sure that whatever final page they land on, is going to be an offer or training that matches exactly what they’re looking for.

Etc.

And so, with all these variables, it means you have 4x-5x more work than a basic “2 page” lead magnet funnel.

Even with all of that advice, she still wanted to go ahead.

(Fair enough, as it was already built. Might as well give it a test)

But now after a few weeks, she’s tearing her hair out trying to make it work.

For The Aussie Hermit, they’re just not worth the effort.

And this is what I recommend to Coaches that just want a list with quality leads.
Screw the Quiz Funnel.

You don’t need it.

Stick with simple.

Build your list with a lead magnet that attracts quality leads, then send that list an email each day with an offer they want.

It’s not hard.

But for some reason, we Coaches like to make it hard.

With that being said…

If you like the sound of attracting clients in a much more simplified way - with one daily email - then my 15 Minute Client program might be what you’re after.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra