How to know what to say in your ads, landing pages, offers and more

Following is a question from a Coach seeking The Aussie Hermit’s help.

And, while the question is specific to apps, my reply applies to basically any marketing problem you have.

Here now is part of her question with my response.

Enjoy:

“…Anyway, I have a professional video being created for promo purposes, and I would like to add into the promo messages that the first 100 or so people will receive ''such and such (bonus)” if they subscribe today! kind of message.

I am racking my brain as to what the could receive as I wish to value add and not discount, I want them to sign up to a subscription.”

My response:

“Hey [CLIENT],

The answers to all your questions are always in the market.

Meaning, if you know your market they will tell you what they'd like as a bonus for joining.

Not literally tell you. But tell you in terms of their frustrations and desires.

I.e. "I'm frustrated with not being able close more sales."

Well if you know that about them, why not give them a free "objection handling script" - as an example.

So my question to you [CLIENT] - who is your market and what are their frustrations/challenges/desires?

When you know that, you'll know your answer.”

Pretty simple, ey?

So again, if you want to know how to improve the response of your marketing campaigns, the answers are always in the market.

You don’t have to come up with them.

Your prospects will literally tell you if you listen carefully.

More:

One of the various ways I teach my clients to know what their market wants is to go into a Facebook group and run a multiple-choice “poll.”

Anyone can do this.

You don’t have to be the owner or whatever.

But by running a poll you can ask a few questions about what their biggest struggles or frustrations or desires are around your topic.

See which answer gives you the best response.

Often, that will help point you in the direction of the answer to your marketing question.

With that being said…

One of the most important pieces to being successful online (and even offline), is knowing your market.

Before you can write a message that attracts you need to know what makes them tick - so to speak.

And this is exactly what I show you how to do inside my 15 Minute Client program.

Moreover, I take you through my “Ultimate Research Rolodex” which gives you a myriad of ways to research your market from the comfort of your home.

Along with that, I show you how to build your list on autopilot and email that list each day with great content, and an irresistible offer to work with you.

That way, get consistent clients with just one daily email.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra