The 2-page coaching business

When The Aussie Hermit first started trying to grow my business I made many mistakes.

Big ones.

Little ones.

And very costly ones.

But probably the biggest was delaying the launch of my marketing campaign.

You see, before I launched…

—> I wanted to get my business cards done…
—> I wanted to get my website ready…
—> I wanted to have blog posts and social media content posted…
—> I wanted to have my program content done…
—> I even wanted to do more personal development and certifications courses just to help with my confidence.

And the reason why that was costly was because, for the first 18 months of my business I was doing all this stuff, but I wasn’t making any sales.

And, as you can imagine, that put a huge strain on my finances (and my sanity).

So much so, I ended up in a ton of debt (a lot of that to my family), and went to live with my Nan as she was the only one that would let me live rent free.

Embarrassing.

And so when that happened, I realised I needed to stop playing around in business.

I needed to stop doing stuff that didn’t generate revenue.

And I need to focus on only those actives that brought in clients.

So here’s what I did…

For the next 3 years I built a coaching business on just these 4 things…

1. I had 1 ad that drove my traffic...
   
2. I had one opt in page and one thank you page to build my list (built by a simple landing page builder similar to Click Funnels)…
   
3. I had one email autoresponder so I could send my list a daily email with an offer, and…
   
4. I had PayPal to accept payments.

That’s it.

I didn’t have the “LukeCharlton.com” website I have now.

I didn’t have business cards.

I didn’t have a “course portal” (every program was delivered via a Facebook group and “hidden” YouTube videos)…

And I didn’t have any social media posts, blog posts or articles.

And from those 4 things, I was able to bring in consistent, high-paying clients.

Pretty simple, ey?

So if you feel like you need to get all these things ready before you start (finally) generating great monthly revenue - you don’t.

You can start building and emailing your list today - you can start getting sales today - and you can worry about the other stuff later.

More:

But what if you need your program ready before you launch?

After all, you need something to sell. So you probably better wait till that’s done, right?

Well, not so fast.

In that case, I still recommend you focus on building/emailing your list first, however, instead of pitching nothing in your emails, you pitch a waitlist.

Let me show you how it works:

You launch your ad campaign now…

You build your list now…

You start sending daily emails now…

Then while that waitlist is building with your one daily email, you’re working on your program/course in the background.

That way, when you’re finally ready to “open the doors” you have a group of people clamouring to work with you.

Of course, you can do it the other way…

You can spend the next 8-12 weeks (or longer) getting everything “ready” with your program, then you can do the marketing stuff later on.

But the problem with that is - you won’t have anyone waiting to join when the content is done.

You’ll just set yourself up to wait even longer, as you still have to build your client attraction system from scratch.

So you see…

By building your list and emailing your list now - you actually save yourself a ton of time.

And you can launch (and get revenue) much sooner.

With that being said…

If you like the sound of this strategy, well that’s exactly what I teach inside The 15 Minute Client program.

Within 4-6 weeks we can have everything set up so you’re getting quality prospects joining your waitlist sending one email per day.

Further…

I give you all the email scripts to open the doors so you get maximum people applying for your program or course.

Along with that, I give you a sales script to close them too.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra