Marketing emails that get “fan mail” and sales

Here’s a question for ya…

Ever wished you were subscribed to more marketing email lists?

Not likely, right?

Well, here are the types of emails The Aussie Hermit regularly receives…

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I love reading your emails and hopefully learning while I enjoy the commentary!  Keep it up!

-Hannah

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Hi Luke,

For some reason, we stopped getting your emails after your #5 tip.  

We are loving your content and definitely want to stay on your mailing list with the expectation that we will want to sign up for more with you once we get our practice going a bit more.  

If you can please be sure this email address is still on your list, that would be appreciated.  

Thank you.

Kristin

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I am glad that I am on your email.

I need to change my address.

The only option I am offered by your email is to unsubscribe but I would like to keep getting your email. Could you please change my address to [email]?

-Donna

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Luke,

I read every single one of your emails and I don’t read anything from anyone else.

I would def know if you were sick cause I totally look forward to reading your emails.

My life is boring lol.

Just wanted to let you know I love them (warts n all).

Thank you for keeping me accountable to what I have set for myself because your emails remind me I am a kickarse entrepreneur changing the world.

Thank you.

Kirsty

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Kinda weird, right?

And makes you think…

Maybe it is possible to send marketing emails prospects enjoy and that get clients?

Of course, if you follow the typical "pitch pitch pitch" guru approach you’re probably going to get a different reaction.

See definition of "burnt email list."

Also, if you "hard teach" you’ll get a lot of "I love your content!" replies - but hardly any sales.

So what’s the secret to great emails that get opened, read and bought from?

It’s simple…

First, you want to make sure that whatever you send is entertaining.

Now, there is a myriad of ways to do this that don’t require you to be a professional comedian or late night host.

The easiest way?

Tell stories.

Stories come naturally to us as that’s how we communicate each day.

Whether it's to your spouse, friend or colleagues.

We constantly communciate with stories.

Just make sure whatever story you tell is to the point.

Make it pithy.

Edit out all the fluff.

This will keep engagement up and people continually tuning in.

Second, you don’t want to over-teach.

As mentioned, this is a great way to get a lot of "applause" but not many clients.

Instead, you want to talk about "lesson" of your story.

The marketing lesson.

The dating lesson.

The chronic anxiety lesson, etc.

Or another way of saying that is...

You only want to stick to "what" and "why" content - not "how."

This allows you to give valuable content without over teaching.

Also, it allows you to sell the prospect on why they should choose your method over others.

In other words, you create a much more persuasive email.

Finally, you want to have a call to action where the prospect can get help.

Many of us Coaches forget this final - most critical part.

Often, we end with a lame offer, or worse - no offer at all.

The offer needs to be strong.

It needs to communicate a result your program gives them.

Then it needs to lead to an application, a call or a waitlist.

The Aussie Hermit prefers the latter.

With that being said…

What I have given you is a quick overview of how I send winning emails each day.

Of course, I go into this methodology a lot deeper in my 15 Minute Client program - including how to get them done super fast.

Along with that, I also teach you how to build your list with quality leads using paid ads.

That way, the only thing you have to do each day to get clients is send one email.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra