A simple way to keep your emails interesting

After yesterday’s email on buying gold Jes, a subscriber, wrote in:

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“Mr Charlton,

I don’t understand why you would send an email like this.

What is the reasoning from a marketing perspective?”

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Tis a great question.

And so I thought I’d take this email to explain why I spoke about a topic that basically had nothing to do with marketing.

Here we go…

First and foremost, because that’s what I was interested in writing about.

And that’s a key to sending regular daily emails..

You always want to write about a topic that interests and excites you.

Otherwise, it ain’t going to be much fun.

And if it isn’t much fun, you ain’t going to send emails each day.

(Pretty important when that’s your whole client attraction strategy like yours Hermity)

Second, I felt genuinely compelled to warn people about the coming crash.

At least, what I believe is a coming crash.

When all is said and done I’d like to look God in the eye and say I did all I could to warn people.

And three, because it brought some variety to my daily emails.

If you’re sending regular emails, one of the things you don’t want to do is bore people.

This is a great way to get them to stop reading.

(And why many of us Coaches send emails with low open rates) .

Instead, you want to make them entertaining.

Now, there are many ways to make your emails entertaining.

But one of the absolute easiest ways is to simply bring some variety into them.

For example, one day you could tell a dating story.

The next day you could talk about something funny you saw on TV.

The day after you could talk about some terrible guru advice.

Etc.

The point is…

You want to continually change things up.

You want to make your list think, “what are they going to talk about today?!”

Do that, and you’ll go a long way to keeping them interested in your content.

With that being said…

One thing you also want to do is tie whatever story you’re talking about into the topic you’re an expert on.

That way, there’s genuine value in whatever email you send.

After all, the prospect didn’t come be entertained (they’ll stay for that), they came to learn about getting a problem solved that you help with.

This is why you’ll love The Aussie Hermit’s 15 Minute Client program.

Inside I show you how to talk a seemingly random story, and turn it into a super valuable email.

Along with that, I show you how to get that email done in just 15-30 minutes each day.

Sometimes even faster.

That way, you have a lot more time during the rest of the day to serve clients, spend with family, or maybe even get prepared for the “storm” that’s approaching?

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra

Posted in Email Marketing

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LUKE CHARLTON

A simple way to keep your emails interesting

Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free