Psycho Stephen King says surprisingly sane answer

A while back The Aussie Hermit read a question Stephen King gets asked a lot is…

"What type of pen do you use when writing?"

To which he always replies (paraphrased)…

"It’s not about the pen. It’s about the writer."

And, as much as I think he’s an absolute psycho, I enjoy that response.

But what I love most is this question that's asked.

It tells you so much about what people think creates success, and what actually creates success.

Most people are focused on the surface-level "tricks" or "tools."

Some of these writers actually think having a Bic pen vs a PaperMate (or whatever) will help them write better or become more successful.

Obviously, though, it’s not about that.

It’s about the stuff they’ve heard a million times before, but don’t want to implement because it’s too "hard" or "boring" or "tedious."

AKA: the fundamentals.

Us Coaches are the same.

We’re more concerned about implementing the latest "ninja hack" or "conversion secret" or "bot automation" than mastering the fundamentals.

And because of that, we struggle.

Here’s the truth:

Achieving success is very basic.

Not easy, but basic.

Here’s the "secret:"

You want to focus on the fundamentals.

You want to do them until you master them.

Then, only after you’ve mastered them (and got results), should you be looking to implement the 1%’ers.

AKA: The tricks and tactics that make incremental changes in campaign response.

It’s that’s simple.

Of course, most don’t want to hear this.

And that’s OK.

I’m not talking to most Coaches who want the latest tactic or complex guru funnel.

I’m talking to the Coach who’s already gone down that path and realises it doesn’t work.

If that’s you, then what I’m going to do right now is lay out a very simple process based on the fundamentals of marketing and sales, to help get you all the clients you could ever need.

Here we go:

1. Research your dream client to the point where you know them better than they know themselves…
   
2. Craft an offer so irresistible your prospects would feel silly saying no to…
   
3. Build your list on autopilot with a basic lead magnet and paid ads, and…
   
4. Send a 15-30 minute email to that list each day with valuable content, and an offer to work with you.

Again, very basic.

And pretty boring.

But that's what success often is.

With that being said…

While the strategy I outlined above is nothing new.

I will say once you start sending your daily emails, it does become fun.

What I've heard from clients over and over again is that sending daily does get some taking used to, but once you get in the groove it's very enjoyable.

The reason why is, inside my 15 Minute Client program I share a very unique process for coming up with email ideas that make you excited to write about.

Along with that...

I take you through each of the steps above.

That way, you have a client attraction system built on fundamentals and not fly-by-night tactics.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra