A tale of 2 coaches seeking The Aussie Hermit’s help

Following is a tale of 2 coaches seeking The Aussie Hermit’s help:

Both are attracting nurses.

Both have lead magnets.

Both are running ads.

And both are getting opt ins.

However, one Coach is getting quality subscribers - those motivated to buy. And the other is not.

Can you guess which is which?

Here is the name of one lead magnet:

“5 Ways to Nail Your Nursing Shift.”

And here is the name of the second…

“The 5 Step Framework to Beat Nurse Burnout.”

So again…

Which lead magnet do you think is bringing in better quality leads?

The answer is #2.

The reason?

Because #2 clearly speaks to an urgent problem.

That being, “burnout.”

Conversely, “5 Ways to Nail Your Nursing Shift” is not speaking to any problem at all.

“Nailing your shift” is very vague.

And because of that, the nurses opting in won’t have an urgent problem they’re willing to invest in to solve.

I see this problem with lead magnets all the time.

And The Aussie Hermit can spot them from a mile away.

The Coach thinks that because they’re getting opt ins, that their lead magnet is working.

Incorrect.

The goal of a lead magnet is to bring quality opt ins on to your list.

AKA: Those motivated to get help today, and have the money to invest.

More:

Many gurus out there will say, “lead magnets don’t work” or “they bring in low quality leads.”

Yes, that’s true if you have no idea what you’re doing.

(Which, let’s be honest - most “marketing gurus” don’t have any idea what they’re doing)

But the truth is…

When you know how to craft the right lead magnet that speaks to a motivated prospect with money, you can get very good quality leads.

Even with cold traffic.

And what I’ve just shown you is one of the things I look at to increase lead quality.

You want to make sure your lead magnet always speaks to an urgent problem.

Otherwise, you’ll just be pouring your ad money down the drain.

With that being said…

If you want to build an email list with quality leads using paid ads, that’s exactly what I show you how to do in my 15 Minute Client program.

From crafting your lead magnet, to writing your ad, to launching your campaign.

I take you through everything.

Along with that, there's a framework for everything. So even if you’re a “newbie” to ads, you can make your campaign convert.

(With my guidance, most of my clients get quality opt ins the very first time they launch their campaign).

Finally…

Once you have leads jumping onto your list, I show you how to turn them into high paying clients sending one email per day.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra