12 f’n rules for success

Warning:

This email contains quite a bit of profanity.

And so, if you know that typically gets your knickers in a knot…

Or if your blood boils just at the thought of an f-bomb - probably best stop reading.
WIth that being said…

A while back The Aussie Hermit came across a pretty cool post on Instagram.
It was a list of “12 f$#%ing rules of success.”

And, because it’s relevant to us Coaches, I thought I’d share.

Here we go:

1. Do the f***ing work. Don’t be lazy.

2. Stop f***ing waiting. It’s time.

3. Rely on yourself. The universe doesn’t give a f***.

4. Be f***ing practical. Success is not a theory.

5. Be productive early. Don’t f*** around all day.

6. Don’t be a f***ing baby. Life’s hard. Get on with it.

7. Don’t hang out with f***wits.

8. Don’t f***ing waste energy on sh!t you can’t control.

9. Stop bullish!tting. It’s f***ing embarrassing.

10. Stop being a f***ing people-pleaser. It’s sad.

11. Stop putting toxic sh!t in your body. It’s f***ing stupid.

12. Stop doing the same f***ing thing and hoping sh!t will change.

Besides all the swearing, I think it’s pretty on point.

The one I particularly like for helping you grow your business is number 10:

“Stop being a f***ing people-please. It’s sad.”

And the reason why is, over the years I’ve found many a Coach os far too ‘safe’ with their marketing.

Meaning…

They’re afraid to say what they really think in fear of people not liking them.

And because of that, they put out this bland, boring, “vanilla” version of themselves.

Sure, no one hates them.

But it also means no one really loves them, either.

Here’s the truth:

If you want to stand out in your marketplace, and if you want to build a rabid following of clients…

You’ve got to stop trying to please everyone.

Instead, tell people what you really think.

They’ll respect you more for it (even if it’s not what they want to hear). And by doing so, sure, you’ll turn people off - but you’ll turn people on as well.

So to speak.

And those people you do turn on are the ones that will be the best clients, will give you the best case study results, and of course… will spend the most money.

With that being said…

The best way I know to create a tribe who follows you (and buys virtually everything you sell), is to send a daily email.

By sending an email each day you get to demonstrate your personality…

You get to tell people what you really think and feel.

And you get to explain what they need to do to finally get results.

And when you combine all of that, it creates an almost “magnetic connection” with those prospects on your list who are a perfect fit for your personality and program.

I tell my clients all the time…

One of the great things about email is that you attract clients you love working with, but most importantly…

You repel those you won’t love working with.

And the reason why is - your list gets a taste of your real personality in every email.

So the more you can say what’s really on your mind, the better it is for business (and integrity).

To know when spots open to my 15 Minute Client program, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra