The “carrot” under mum’s bed

Let The Aussie Hermit take you back to when I was 4.

It’s the afternoon. And, I’m playing alone in my parents' bedroom.

Rolling around on the floor I look under the bed and notice this long orange, cylinder looking thing.

And, it kinda looks like a carrot.

(However, unbeknownst to me at the time, this wasn’t actually a carrot. And, if I called it what it really was, this email would probably go into the SPAM folder. Suffice it to say, it vibrated. Hopefully that’s a big enough hint for you.)

So anyway…

Naturally curious I reach under the bed, grab the carrot and run down the hallway to ask mum about it.

“Mum, what’s this carrot doing under your bed?” I shout, waving it wildly in her face

Mum, at the table with a friend of hers, goes bright red.

“Ahh, that’s ahh… I’ll take that thank you.”

I’m confused.

Then I look over and her friend eyes were wider than Rodney Dangerfield’s.

Obviously, something was up, so to speak.

But I don’t have a clue.

Years later I asked her about the carrot (by this stage knowing what it really was), and what the heck it was doing there.

The story goes, my dad (a plumber at the time) was at a guys house cleaning his pipes (no pun).

And, apparently this guy made carrots for a living.

Well, after the pipes were fixed he gave one to dad for doing a great job.

Sounds *totally* believable, I know.

But you know what?

That’s the only explanation I can live with that won’t put me in a psyche ward.

Anyway, why do I bring this embarrassing story up?

Well, I was having a conversation with a copywriting friend of mine last night.

And, I got reminded this carrot story.

I won’t tell you what the conversation was about, but as you can imagine, it wasn’t the most mature one.

Anyway…

At the beginning of that conversation, he brought up a concern I hear from many Coaches about sending emails every day like yours Hermity.

That being…

Coming up with ideas for your emails.

And so, I thought I’d share with you a piece of that conversation (sans the carrots) that I think it might help.

Here we go:

=====

“btw, I’m enjoying your daily emails”

“Oh cool. When did you get on my list?”

“Probably 2 weeks ago?”

“Nice. Yeh I’m doing 2 per day on average at the moment. Seeing how that goes. Response seems to be really good.”

“Why 2 per day? Isn’t 1 per day enough?”

“The more I email the more clients I get. Plus, people love reading them so why not? May even do 3 per day in future.”

“Impressive. I would run out of ideas”

“Nah. Ideas are so easy. Think of it this way… Everything is an email. Did you see my email today about my garbage? If you can turn garbage into an email, you can turn anything into an email. This conversation right now could be an email.

“Please no”

“Lol”

=====

So this little convo teaches a couple of great lessons:

First, anything you send to The Aussie Hermit may turn into an email.

(Sucked in J-Dog)

And second, anything can be an email.

A conversation with your spouse/kids/family.

Something you funny you saw on TV.

An old story.

Garbage.

Or even a carrot.

Anything is up for grabs when you follow The Aussie Hermit’s way of coming up with email ideas.

This is why my clients always have something to say.

Whether they choose to send once per day, or 5 times per day - there is always something they can take from the outside world to use in an email.

And you know what?

You can, too.

The process is actually quite simple when you know how.

I’ve shown you a bit of it today.

But, obviously, I go into a lot more depth inside my 15 Minute Client program.

Along with that…

I show give you frameworks to create compelling subject lines, deliver entertaining, valuable emails, and of course…

I show you how to end your emails with an irresistible offer your prospects love to invest in.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra