Program content you never have to update

After my yesterday’s email warning about the dangers of relying on platforms you don’t control to get clients, Bev writes in with a danger of her own:

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Hi Luke,

Sorry to hear you got caught up in this crazy-making change -- but not surprised. I had the same thing happen to me with my product that depended on Google's Keyword Tool for many years -- until they changed it. It totally derailed me and just when I figured out how to get around it, they changed it again, and then again a year later.

Warm Regards,

Bev

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This, again, is another great lesson for Coaches.

Be careful what you base your program around.

If it’s not your tool or platform, it could change at any moment.

For The Aussie Hermit, I have my "Autopilot List Launch" system. This is a Facebook advertising course that shows Coaches how to create a simple campaign that brings in quality leads on autopilot. And, if you’ve ever used Facebook ads, you know they regularly update their platform.

Not as much as what they did a few years ago.

But enough that you have to be smart about how you build your course.
Here’s what I mean:

I’ve found the best way to minimise the frustration of platforms you don’t control being updated, is to base your course/program on time tested principles. As opposed to fly-by-the-night tactics.

Facebook could change their platform 10x over and 90% of my content would still be relevant.

Navigating around the platform might change (and therefore, I’d have to update some of my videos), but the rest like:

—> Crafting an irresistible lead magnet…

—> Creating copy to promote that lead magnet…

—> Testing that copy/lead magnet…

—> Developing KPI’s…

—> Scaling… etc.

All those strategies I teach are evergreen.

They’ll work now and they’ll work 10 years from now. 

And it’s because they’re based on principles. Not tactics.

Principles last. Tactics don’t.

And if you want your programs to last, that’s how you want to build them, too.

With that being said…

My 15 Minute Client program is exactly the same.

Everything you learn inside on how to produce profitable emails fast will never go out of date. Even if email suddenly didn’t exist tomorrow, whatever platform replaced it you could use the same principles, and approaches and strategies to get clients from.

Oh, and the other good thing is…

When you do jump on board you also get access to The Aussie Hermit’s Autopilot List Launch system.

That way, you’ve got everything you need to attract quality leads and turn them into regular clients in just 15 minutes per day.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra