My embarrassing book launch fail

True story:

Back in 2014, I wrote my first book.

And, it was a book on how to get clients with LinkedIn.

Specifically, LinkedIn groups.

The strategy was pretty cool too…

Basically, it was showed Coaches how to:

1) Grow their own huge LinkedIn group for free using a copy/paste script…

2) Cultivate that group, and…

3) Leverage it to get clients (one of the cool things about LinkedIn groups that a lot of people don’t know, is that you can send out one email/broadcast message to your group that goes right to their inbox each week. So it’s these weekly broadcast emails that you can promote whatever… a webinar, free strategy session etc. to get clients)

Anyway, the process was straightforward. It was simple. And most of all, it worked.

Also, it was how I built my own LinkedIn group of 18,000+ Coaches (which I still have today).

So I wrote a book about this whole approach.

Got it edited.

Got a forward from my mentor.

Planned out this huge launch.

The whole 9 yards.

Then, The Aussie Hermit kids you not, the day before the book was going to go live, LinkedIn change their whole platform. No longer could you grow groups the way I showed in the book.

I was shattered.

Literally 6 months worth of work went down the drain in an instant.

It was a catastrophic failure.

But the worst part?

The method I used to get clients was no longer effective. Sure, I could get prospects on the phone with my LinkedIn group - but I no longer had anything to sell. The only strategy I knew that worked was my LinkedIn strategy!

All my clients left me (as they could no longer grow their groups either).

And, my income dried up in an instant.

Scary.

And, it taught me a huge lesson…

Don’t rely on Facebook. Don’t rely on LinkedIn. Don’t rely on any one platform.

Why?

You don’t control it.

They can make changes at any moment (and often - they do).

How many people do you hear that get banned on Facebook ads, or get the “Google Slap” and their business dries up too?

A lot.

It’s just not a smart way to go.

So my advice is, use these platforms while you can, but never rely on them. Don’t base your whole business around them. Because one day, they probably won’t be there, or they may even kick you off.

My advice?

Build your own platform.

A platform you own.

A platform you control.

A platform you can get clients with no matter happens.

That platform?

An email list.

No one can take that platform from you.

Youtube can take your videos.

Apple can shutdown your iTunes account.

Some Facebook twerp can ban you for life.

But ain’t no one gonna be able to take your list.

It’s the ultimate security in business.

Learn from my mistake…

Build your list. Nurture your list. Back up your list.

Do that and you’ll sleep well at night knowing your ability to get clients is secure.

With that being said…

If you don’t know how to build your list, or nurture (AKA: email) that list, that’s where The Aussie Hermit comes in.

I have a program called The 15 Minute Client.

And it shows you how to:

1. Craft a high ticket offer
2. Build your list with paid ads
3. Get that list on the phone - pre-sold - with one daily email, and…
4. Close that pre-sold list with a simple sales script.

And like my old LinkedIn strategy, it’s very simple.

And very straightforward.

However, unlike my old LinkedIn strategy - The 15 Minute Client system still works, and will continue to work for many decades to come.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra