Why you shouldn’t “fake it til you make it”

Ever hear a guru say, “fake it til you make it?”

This is got to be some of the stupidest advice.

Sure, if you’re trying to bullshyte your way through a job interview in the corporate world, then maybe fake it til you make it.

You’ve got time to slowly learn the skills on the job.

But as a Coach? A consultant? A service professional?

Don’t fake it til you make it. That’s just dumb.

And, it’s incomprehensible that Guru’s would tell us to lie to your prospects about your experience or results. Or that you should raise your fees to obscene heights even though the alarm bells are going off inside saying “this isn’t right!”

Again, don’t fake it til you make it.

You will be found out to be a fraud. And when that time comes, word spreads quick!

This one “ex-spurt” who ripped me off and a bunch of other people is now having to work in China, yes China, because he has such a bad reputation in the US. That’s how serious this is.

The good news is, you don’t have to fake it til you make it to be successful.

OK, so you’ve never had a client?

Or maybe you’ve got a new program with no case studies or results? You know it can help the right person, but you don’t have proof - yet.

So what do you do?

You don’t lie and tell them you’ve had hundreds of students get great results in the program!

You tell them the truth!

Now, does that mean you have to tell them, “I’ve never coached anyone before and I’m a complete newbie that’s really nervous to help you?” Of course not.

Simply tell them the truth about your offer/program while making it enticing.

Here’s an example how:

“Hey, I’ve got this new program I think would be perfect for you.

It’s based on the same approach I used to lose 50lbs in 6 months (or whatever). It’s all step-by-step and I know if you follow along, you’ll get great results, too.

However, as mentioned, it’s completely brand new. So I’ve never had anyone go through it. That’s why I’m looking for case studies now to prove it works, and those who jump in early will get a great deal.

When I release this program to the public it’ll be $4997. But as one of my foundation case studies, you can join for just $397”

See how that works?

You’re open. You’re honest. And you’re actually leveraging the fact it’s brand new to make it an enticing offer.

Again, you do not need to lie to get clients.

However, you do have to work your arse off if you’re starting from the bottom. And you do have to work at a reduced rate to get case studies.

But that’s the price of success.

It’s not the easy approach.

And, it requires you to be more patient.

But that’s why many Coaches don’t succeed and only a few do.

With that being said…

If you’re looking for more case studies or more clients, then maybe my 15 Minute Client program can help?

Inside I show you how to attract clients sending just one email per day.

No organic posts.

No blogging.

No YouTube videos.

In fact, no other content creation at all if you don’t want.

Along with that, there’s no complicated funnel to setup.

Just 2 pages, and an email system.

It’s so simple my grandma could probably put it together.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra