The raw truth about retargeting ads

The Aussie Hermit loves steak.

Porterhouse steak.

Scotch fillet steak.

Rib eye, t-bone and sirloin steak.

Any and all steak.

So much so, I just got a new bbq to cook my steaks.

And, what I like most about steaks are, you don’t need to do much to make them taste great.

Simply chuck a fresh, juicy cut on the grill and you’re pretty much good to go.

You don’t even really need salt it if the cut’s good enough.

But of course, I do as that enhances the flavour.

So why does The Aussie Hermit bring this up?

Because an advertising campaign works the same way.

If you want to make it convert, it’s all about steak, not the salt.

Here’s what I mean:

Many Coaches come to me wanting a campaign that gives them great returns.

And, one of the things they always ask about and are always concerned about, are their “retargeting” ads.

This is usually because they’ve heard 1001 Facebook gurus blabber on about them.

Here’s the raw truth about retargeting ads:

They’re the “salt” of your campaign.

They’re not there to make it taste great - they’re there to enhance the flavour.

Meaning…

They’re not there to make your campaign convert - they’re there to enhance the effectiveness of your already-winning campaign.

When I run ads for clients, setting up retargeting is the last thing I do.

And I only do it after the cold traffic is converting.

The reason why is, retargeting will only get you about 10% more leads and sales. Sometimes a bit more. Sometimes less.

Either way, 10%-15% ain’t much.

So if your campaign isn’t making a great return before any retargeting is added, it’s doomed to fail.

With that being said…

I don’t even teach retargeting in my 15 Minute Client program.

If a client asks about it I’ll explain how it works.

But my goal for you is getting clients (and a successful ad campaign) in the shortest time possible.

And you don’t need any retargeting for that at all.

As mentioned…

90% of your success (and revenue) comes from converting the cold traffic. So that’s what we focus on.

The rest of the advanced stuff we talk about later (if you want) once your calendar is packed with clients.

So…

If you want to learn the absolute minimum you need to know to turn paid traffic into clients, then maybe my 15 Minute Client program is for you.

I don’t teach you fluff.

I get straight to the point.

And I show you - with step-by-step frameworks - how to build your list with quality leads, and how to turn that list into clients with one daily email.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra