Why referrals are overrated

Everyone loves referrals.

But, The Aussie Hermit thinks they’re overrated.

Sure, there’s a bit more trust when they come to you.

But the truth is, the prospect has no idea who you are or how your system works.

This is not a good place to be for a Coach.

The reason?

Because it means you still have to educate them on how you get results and why you’re the best choice.

Then you have to sell a high ticket offer.

Not an easy thing to do in a 60 minute sales conversation - even with a referral.

And this is why, whenever I get a referral, I tell the prospect to get on my email list.

Go through my content.

Read my emails.

Get to understand who I am, how I get results, and why I’m the solution for their problem.

Then I tell them to jump on the waitlist if they’re still interested.

Does this delay the sale?

Absolutely.

But it also makes that same sale a lot easier when they eventually do reach out.

In fact…

What might have been multiple sales calls, turns into a 15-20 minute chat because the referral is now sold on you and your system.

They know who you are, what you have, and how it’ll work for them.

The other reason I tell referrals to get on my list is because The Aussie Hermit is an acquired tasted.

Don't want them shocked when I start referring to myself in the third person on coaching calls.

It might be a bit too much.

Better to find out things like this reading my emails than after they’ve invested a ton with me.

Now, am I telling you this strategy because you should do the same?

No, that’s just what I do.

Some Coaches don’t have an email list they send to regularly.

So following this approach would be a great way to kill the referral.

Also, some Coaches are in a place where they need clients right away.

If that’s the case, I’d recommend getting on the phone with them.

You simply don’t have the luxury of waiting.

With that being said…

If you need clients right away, then there are bigger problems to be more concerned about than deciding whether to put your referral on your list or jumping on a call with them.

Namely, getting consistent sales appointments.

If that’s you, then maybe The Aussie Hermit can help?

I have a program called The 15 Minute Client.

And it shows you how to get pre-sold prospects regularly booking in your calendar sending just one email per day.

You don’t have to be a copywriter (I give you frameworks).

You don’t don’t need to have a list (I help you build one).

You just need to follow my advice inside and show up each day to send your email.

Do that, and you’ll get clients.

To know when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra