The “anxiety rollercoaster” of running a coaching business

For the first 3 years of running my coaching business, The Aussie Hermit was in a constant state of anxiety.

I’d wake up, and there it was to greet me…

I’d go to sleep and there it was to see me off.

Every day, over and over again.

At one stage I was riddled with so much anxiety (because I’d landed just 1 client in 12 months) that I’d constantly eat M&M’s and croissants to numb the feeling.

Each day I was on this up and down anxiety rollercoaster and, to be quite frank…

It sucked balls.

However, I also know the only time I got relief from that anxiety was when these 2 things happened:

First, I took action.

What I noticed was, whenever I was anxious or overwhelmed, if I sat down and created a plan the negative feelings would diminish significantly.

I do this even to this day.

In fact…

Just last week I had a client’s ad campaign completely die on me out of nowhere.

One day it was working beautifully, the next day, not.

And, all the typical things I do to restart it didn’t work.

At first I was stressed out.

But then I sat down, and I created a plan.

I wrote up an email to the client.

I told them exactly what I needed from them in terms of creative and funnel tweaks.

And when I did that, the stress subsided immediately.

Now everything is moving forward in the right direction.

So a plan on paper will you help you get clarity on the steps to solving your problem (i.e. the steps to getting more clients), plus, it’ll help you distance yourself from the problem.

Seeing it on paper shows you that it’s not a big problem after all - and that it can be overcome quite quickly.

Next:

The second thing I did to reduce anxiety was, I got clients.

This one's obvious.

But whenever I signed a new client, my anxiety and overwhelm would disappear altogether.

The problem was…

Because my approach to getting clients was haphazard, devoid of any system, clients were few and far between.

And that meant cash flow would dry up fairly quickly, bringing back to that same state of stress and overwhelm.  

This is got to be the worst place to be in business.

But the key to getting away from this is creating a system you can rely on to get clients consistently.

You must be able to rely on this system to bring you clients.

If you can’t rely on it, you’ll always be on the up and down anxiety roller coaster.

The good news is…

Creating a consistent system is quite straightforward (as long as you don’t try to “guru complicate” it).

Here’s all you need:

1. 1 ad that brings in consistent, quality prospects onto your list, and…
2. A daily email that entertains, educates and invites them to work with you.

I wish I had just focused on these 2 things in my first 3 years of business.

I wouldn’t have had to beg my family for money.

I wouldn’t have had to go into debt.

I wouldn’t have put on 25lbs of fat.

And, I wouldn’t have had to live in that constant state of stress.

Business is straightforward when you boil it down to these 2 steps.

It’s when you add all the other stuff (webinars, tripwires, book funnels, complex automations etc) that it starts to get complicated.

So remember those two pieces of advice…

Take action when you’re stressed, and have a system you can rely on.

With that being said…

I can’t help you with the former, that’s up to you.

But I can certainly help you with the latter…

And that’s what my 15 Minute Client program is all about.

Inside, I show you how to get a consistent flow of great clients with a list building ad campaign, and one simple email per day.

Along with that…

I give you proven templates and scripts and frameworks for pretty much everything. I even give you script to close your clients.

So if a consistent system is what you’re after, and you like the sound of getting clients sending just one email per day, then put your name on the waitlist to know when spots open next:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra