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The 3 domino coaching business
| I always loved playing dominos as a kid. Not the actual game. The game where you line them up and knock them over. My sister and I would have competitions to see who could make the longest, most complex domino line. We’d go through the lounge room, into the kitchen, and down the hallway until they ran out. Of course, The Aussie Hermit would win. Somehow, my sister's line always got *accidentally* knocked over before she could finish. Heh. Funny thing is, I thought we were pretty good. Then years later I saw some YouTube videos of domino competitions with literally millions of pieces. And so complex were these lines that they took months to create. Crazy. Also like my sister and I, the domino team with the longest, most complex system won. So why do I bring this up? Well, as I was thinking about this today I realised this is basically how gurus run their business. They believe the person with the longest, most complex funnel wins. Sure, it’s impressive if you have a tripwire that leads into an up sell, that leads into another up sell that leads into a webinar that leads into a 567 day automation sequence that triggers and tags depending on what link they clicked or what they ate for breakfast that day. But who really wins here? Not the regular Coach trying to put this stuff together, that’s for sure. What gurus and their egos don’t realise is that the goal is not to create a complex marketing system. It's not to show off to your buddies how many automations you have. The goal is to get you, the Coach, some frikken clients. And if clients are all you want, then you don’t need any of that crud. Instead, there are just 3 dominos you need to knock over: Domino 1) Generate email subscribers with 1 paid ad. This allows you to attract qualified leads onto your list on autopilot. No more trawling through Facebook groups. My more awkward DM’s. No more begging for referrals. Just one ad that promotes one lead magnet to build your list. Then once people are opting (and only once they’re opting in) I give you permission to move onto… Domino 2) Send those subscribers 1 email per day with an offer to work with you. One email per day demonstrates your expertise… It builds that all important “know, like and trust” for a high ticket sale… And it allows you to put your offer in front of your prospect so you can get consistent appointments. And, by the way, you also focus on this domino until you get those appointments. Do not pass go. Do not collect $200. You tweak until people are booking in your calendar. Then, finally, once you hit that goal we get to… Domino 3) Close applicants with 1 high ticket offer Not 5 offers. Not 3. Not even 2. If you want to get sales in the shortest time, you just focus on one offer. And you keep having conversations until you can close that offer consistently. And that’s it. Just these 3 dominos are what I believe (after spending 16M+ on ads and working with pretty much every funnel around) is your shortest, simplest path to high paying clients. Of course, you can make it more complex if you want. You can try to impress your friends with a million dominos. The problem with that is, with many more dominos comes many more things you have to get right just to get some clients. This is something the gurus don’t tell you. Because if they did, you probably wouldn’t buy. Anywho,… I’m obviously biased because I sell a system that helps Coaches implement the above 3 dominos. So if that bothers you, then probably just ignore everything I said. But if all you want is some frikken clients and you like the idea of keeping it super simple, then maybe you’d like the Ol’ Aussie Hermit to teach you his system? To know when spots open next for my 15 Minute Client program, simply put your name on the waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Man Cave, Canberra |
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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