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When watching men in lycra finally pays off
| You probably wouldn't have guessed it... But The Aussie Hermit is a wrasslin' fan. That's right. Between hiding in the man cave and trawling through conspiracy theory forums… I'll watch an odd WWE match with men in lycra. Seksy, eh? But, despite what you think about the WWE, they’re a very successful company. And that means they can teach us many important business lessons. For example… One of the things I’ve noticed with WWE is their willingness to mention UFC on air. Not in a bad or disparaging way. Neither in a positive way. But if it’s relevant to the story, they won’t shy away from it. Which is weird right because they’re trying to attract a similar audiences - those interested in fighting. So why would you talk about a perceived competitor so openly on air? Well, WWE know know no matter how big UFC gets, and no matter how much they mention it, it won’t impact their viewership. If anything, it’ll probably increase their viewers. And, there are a few reasons for this, but the big one is… They have different positioning. Meaning… Even though they’re speaking to a similar crowd, they have positioned themselves as “wrestling entertainment,” and not an actual combat sport. And by doing so, they’ve carved out their own space in the market. This now gives people a reason to watch them as well as UFC. Funny thing is, there was a time when the WWE didn’t want to mention UFC as they believed they were a direct competitor. In fact, at one stage it even looked like they were trying to go head to head with them. This would have been a big mistake. So what they did was simply shift their positioning to differentiate themselves. Very smart. But what can we learn from this? Well, it’s simple… You want to do exactly the same thing with your coaching business. You want to carve out your own space in the market so no matter what perceived competition comes along, you continue to give your prospects a reason to choose you. How? Well, there are two main ways I often talk about. The first, is, you want to pick a niche. But focusing on a small segment of the market you’re able to speak more specifically to their unique challenges and problems. It’s like saying “hey do you need help with your marriage?” Vs “hey, do you need help in the bedroom?” One is a broad problem and the other is specific problem. One tries to speak to a larger crowd, the other a smaller crowd. One makes it hard to stand out, the other makes it easy. Etc. This is the way I teach in my 15 Minute Client program. It’s much easier to stand out by picking a niche than the second way. And that is, you need a “unique mechanism.” I’m not going to go into this in this email. But suffice it to say, this is a much more sophisticated approach to marketing that allows you to stand out in a crowded marketplace. I recommend this option only if you’re already doing at least 100k/mo. The final, less talked about way to stand out that I rarely mention is to use your personality. The reason? Well, what you have to understand in coaching, is the prospect is buying you as much as your product. So by putting your true self out there, you give those that resonate with you a reason to buy from you over your competitors. And because it’s your personality, no one can ever replicate you… or duplicate you… or ever be you. So you’re safe from competition forever. What’s the best way to do this though, right? Well, if you’re using a guru funnel, it’s nigh on impossible to show people the real you. After all, most guru funnels try to pitch a call like 10 minutes after they click your ad (i.e. a lead magnet to consult funnel, consult funnel, webinar funnel, 5 day challenge funnel etc). I’m exaggerating about the “10 minute” part, but you get the point. You simply do not have the time to stand out with your personality using a guru funnel. That, however, is not the case with email. You see, with every email I send, I build know like and trust. Further, I reveal a different part about my methodology, my credibility, and of course… My personality. So with every new email you’re standing out more and more in the mind of those on your list. And that means with every new email you’re giving them another reason to choose you over others. I cannot tell you how many times I’ve got on a sales call and had people tell me how much they feel the same way that I do about their kids, their views on business, or just what they like to do in their spare time. They do this because they resonate with my personality. And that’s a big reason why they buy from me - and why they’ll buy from you, too, if you follow the same strategy. With that being said… The formula I teach for writing emails inside the 15 Minute Program shows you how to bring out your personality in every email. In fact, it’s something you don’t have to think about. It’s just a natural part of the email writing framework. Along with that, you’ll learn how to make the emails entertaining, valuable and above all, profitable, so you get clients lining up to work with you. To be notified when spots open next, add your name to the waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Man Cave, Canberra |
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>