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The curse of coaching knowledge
| If I had to pick one problem Coaches struggle with most when it comes to marketing, it would be this… The curse of knowledge. The reason? Because when it comes to marketing, you must speak to the conversation going on in your prospect’s mind. You must speak to their fears, frustrations and desires. And most of all, you must speak to an external problem they want solved. For example… Stop my divorce. Get more clients. Reduce company turnover. Etc. What you don’t want to do (and what Coaches do all the time), is speak to the core/underlying/internal problems you know they have because you’re the expert. Read that again. Typically this is something deeper. A root cause. For example… Imposter syndrome. Limiting beliefs. Mindset. Etc. The reason why you don’t want to do this is because - if you speak to a deeper problem they don’t know they have, the message won’t resonate. It’ll just go over their head. Or another way of saying that is… No one will click on your ad! Let me give you an example conversation I had with a client about this: ===== Client: "I am wanting to understand how to think more like you suggest (with external problems) in relation to internal getting my head around that" Luke: "Are these women in a relationship?" "In my experience most of my clients are in a relationship however not all married mostly have partners or have been married and now with new partners or boy friends" "Ok. But let’s pretend you’re thinking about one person. Your ideal client. Are they married?" "ok yes" "And does she have relationship problems? Ie intimacy with her husband Does she feel disconnected from him?" "yes as they either focus on work or kids then they have a big disconnect yes. they do not know how to relate to each other intimacy or sexually" "Can yiu solve that? And do you want to solve that?" "yes I can solve that. majority of the time they are disconnected intimately with themselves and or history or communication. and that leads to diconnection with their partner" "Ok. But now you’re getting into a deeper problem that you know they have but they don’t. Us experts do this all the time. It’s the curse of knowledge. We start talking about problems we know our prospects have but they don’t. When you do that, your marketing message goes over their head. So what you have to do is speak to an external problem they want solved. For you that sounds like the connection/intimacy in their relationship. So you attract her by saying you can solve those relationship problems, then you solve those relationship problems by working on herself and her own issues as you know that’s the real problem" ===== See how that works? This is by far the biggest problem Coaches struggle with when it comes to marketing. They know they have something super valuable to sell, but they just can’t figure out why they can’t attract their dream clients. Well, now you know the problem… They’re too deep in their expertise. They’re cursed with knowledge. The good news is, there’s an easy fix… After helping thousands of Coaches over the last 8 years, I’ve seen (and solved) this problem more times than I remember. Even better, I’ve put that solution into a step-by-step process inside my 15 Minute Client program. That way, you can be sure you’re using the right language to attract your prospect. To know when spots open next, put your name on the waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Man Cave, Canberra |
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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