Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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The one marketing tool that can actually change your business overnight
| I hate all the “magic bullet” solutions gurus sell. And, I don’t believe in overnight success at all. However, if you’re currently generating email subscribers, then there is one marketing tool that - if tweaked - can drastically change your business overnight. So much so it can take it from struggling to find clients to having more than you can handle. And the best part is - this one thing can be alternated in an afternoon. What is it? Your lead magnet. Let me take you back to 2015 when I first realised the power of having the right lead magnet… I was listening to a marketing podcast where the host was telling a story about how his company had typically focused on selling to the ‘how to start an online business’ crowd. And, while he was successful in this market, he found he’d always attracted a lot of low quality customers – those who had no money, and weren’t really motivated to take a lot of action (a big problem if you’re trying to coach people, right?). So it was not only hard to sell to them, but also hard to get them results as well. He grew tired of this market and decided he wanted to get away from the ‘newbies’ and instead start working with more serious business owners who could afford his higher ticket programs. So what he did was genius… First, he took down all his lead magnets that were aimed at “starting your business online.” Any type of checklists or templates that would appeal to a newbie online business owner were gone. Then he created a lead magnet aimed at attracting experienced business owners only. Specifically, he created a lead magnet focused on more advanced strategies around “split testing” (something only experienced business owners would be attracted to). The result was that almost all newbies stopped opting into his list, and instead he began to flood his list with Dream Clients – experienced business owners who had the money and motivation to buy what he was selling. Up until that point the most he’d ever been able to sell was an $8,000 program. But he used this approach to fill his $25,000/yr mastermind. That’s the power of having the right lead magnet at the front-end of your business. But probably the best part was that he was now able to work with his Dream Clients he loved and could get great results for. And it was during this episode where I had my huge “ah ha” moment on lead magnets… I realised that when you have the right lead magnet on your front-end, it will fill your list with exactly the type of prospect you want… Those types of prospects you really love to work with, can afford your program/product, and you can get great results for. But it was also during this episode when I had a second, far more concerning “ah ha” moment… I realised why up until this point in time I’d had so many crappy leads coming onto my list, why my emails rarely made sales, and why I often found myself doing a lot of sales calls with prospects who had no money… I had the wrong lead magnet. Where I was wanting to attract more experienced Coaches, I was actually attracting those that hadn’t even started their business. Doh! The good news is, I saw the error of my ways, changed my lead magnet to appeal to Coaches that had a business, and literally overnight I attracted a far better quality subscriber. One that had the money and motivation to buy what I was selling. From there I’ve gone on to attract over 500,000 quality leads for myself and clients in all types of markets. And have coached hundreds of others to do the same. With that being said, my message today is this… If you have an email list full of broke prospects… Or if you’re struggling to generate quality appointments… Then I can make an experienced guess the problem is probably your lead magnet. The good news is, there’s an easy fix… I call it “The Ultimate Lead Magnet Template.” This fill-in-the-blank template is what I take all my clients through who want better leads for their list. It’s step by step and will literally help you pump out a quality lead magnet in an afternoon. Then from there, I show you how to launch it in a simple ad campaign so you can start generating quality leads ASAP, plus convert those leads with one daily email. It’s all inside my 15 Minute Client program. To know when spots are open next, put your name on the waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Man Cave, Canberra |
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>