Your program is valuable, so why aren’t people buying?

A frustration I hear from Coaches all the time is this:

"My program is so valuable!

And when I get people to invest, they absolutely love it and get AMAZING results.

But the problem is - I find it a struggle to get anyone to buy!

If they only knew the value of the program they’d jump in in an instant!"

Does that resonate?

If so, I want to tell you the reason why this typically happens.

And, the answer can be summed up in one word:

Clarity.

The reason why you find it hard to sell your valuable program is because the prospect is not clear on what they’re going to get.

And no, I don’t mean "they’re not clear on all the coaching and course material and lessons they’re going to get."

I mean…

They’re not clear on the result your program provides.

This, after all, is why they’re buying your program.

They’re buying because they want to improve their marriage or get more clients or reduce turnover or get rid of chronic burnout etc.

So if your offer isn’t clear about the result your program provides, you will get lot of pushback.

But what if you’re confident you are selling a result?

Well, that could mean that the result you’re pitching is something they don’t want.

Or, what’s more common - the result you’re pitching is not communicated as clearly as it could be - speaking to a specific/urgent problem, plus a timeframe on when that problem is going to be solved. 

So again - it’s a "clarity" problem.

Here’s the thing…

The secret to fixing these issues is not to become a better copywriter or sales person.

All you have to do is get clear on your target market (AKA: your #1 dream client).

When you get clear on your dream client, you will get clarity on the exact result that dream client is looking for.

Or another way of saying that is…

You don’t have to come up with the result - they’ll literally tell you what they’re looking for (through having conversations with them, reading forums, in Facebook groups etc).

Then you simply reflect that back to them in your offer.

Bottom line:

Clarity of your market gives you clarity with your offer.

Make sense?

With that being said…

If you need help crafting a high ticket offer that does your valuable program justice, then maybe it’s time to get The Aussie Hermit’s help?

Inside my 15 Minute Client program, I show you how to (finally) communicate the true transformational value of that program so that clients happily invest high fees.

Then along with that, I show you how get a consistent flow of dream clients signing up to that program sending one email per day.

To know when spots are open next, put yourself on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra