The Facebook ad "targeting" secret that attracts clients with money

Yesterday, a copywriting friend reached out and asked me the following…

"I’m wanting to target digital agencies with FB ads. But digital agencies don’t appear in FB targeting options. How would you go about targeting them?"

It’s a great question.

And because it’s one I get asked a lot in one form or another (typically the question is "How do I target people with money?") I thought I’d share with you what I told him.

Here’s how the rest of the convo went:

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"You target with the message

Ie. Dear Digital Marketing Agencies"

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"But what about the ad targeting?

Would you target by interest? Such as "people who like frank kern""

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"Ad targeting is almost of zero consequence

Just pick something you know they’re def interested in.

Then targeting is done by the message"

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"THANK YOU

That’s super helpful. I appreciate your input"

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Let me explain what’s going on here…

People always think there is some "magical" targeting setting within Facebook that allows you to find a group of perfect prospects that have money.

Unfortunately, there is no such thing.

However, that doesn’t mean you can’t find these prospects that can afford what you’re selling.

And the way you do it is with your MESSSAGE.

Meaning…

You must first get clear on who that prospect is, then write an ad to attract them.

For example…

If you want to target executives in the oil industry, don’t go into the targeting settings area and try to find people who are "executives in the oil industry" (if there is such an audience).

Instead, call them out in your ad…

I.e.  "Are you an executive in the oil industry?"

THAT is how you target with Facebook.

Funny thing is…

I literally take about 1 minute to do my targeting when setting up my ads.

I just use the interests Facebook suggests in the little drop-down.

But then I spend all my time crafting an ad that speaks to the market I want to attract.

And I know if I do that - and do it well - Facebook will find the prospect I’m going after (such is the power of their algorithm and the data they have on everyone).

With that being said…

If you want to attract more clients with paid ads, that’s exactly what I show you how to do in my 15 Minute Client program.

From crafting your ad…
To launching your campaign…
To generating leads on autopilot…
To turning those leads into high paying clients sending one daily email…

It’s all in there. It’s all step by step. And it’s all awesome.

Along with that, I hand hold you through the whole process.

That way you get to leverage my $16 million+ ad spend experience in your own campaigns…

And you ensure you’re on the shortest path to ad results.

To be notified when spots open next, put your name on the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra