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The parenting "no no" that works great to attract clients
| "Parenting is a series of bribes. Each bigger and more desperate than the next" -Luke Charlton I’m convinced that often the only way to get a 3 year old to eat their food, or put on their clothes, or get them to do something you want them to do… Is bribe them. Yes, I’ve read "the books." Yes, I know they say not do to that. But what do you do when they’re totally naked, you have people coming over in 5 minutes, and the only thing they’ll respond to is… "want some chocolate?" Personally, I think bribing in the right context is a beautiful thing. It allows you to control an otherwise totally insane human being for their own good. Like getting them to eat. Or bath. Or getting them to stop beating their sister over the head with a salt shaker while out with friends at a steakhouse. Yes, a good bribe is very powerful. And it’s the same with your prospects… A good bribe - in the right context - is a beautiful (and powerful) thing to get them to do what you want them to do. An example being - to join your email list. You give them a free piece of content that’s going to help them with their current situation, and they give you their name and email so you can follow up with them. That’s a beautiful exchange. But where this exchange can go wrong is that Coaches give away the wrong bribe. They give candy when they should have given them Peppa Pig (so to speak). And when that happens - when they give the wrong bribe - they attract the wrong prospect. Let’s talk about that… When creating the right bribe, I’ve discovered (after generating hundreds of thousands of leads with paid ads), there are some best practices if you want to attract someone onto your list who’s motivated to get their problem solved - and is willing to invest a lot to solve that problem. And the most important of those best practices is to create a bribe for just one specific prospect. Many Coaches set out to create a great bribe (AKA: a lead magnet), but because they’re not 100% clear on who they want to attract, their lead magnet brings people onto their list that aren’t a great fit (either because they’re not in that much pain, or they don’t have the money to invest). Let me give you an example… Recently, I helped a client in the weight loss space. And, her lead magnet was something along the lines of… "10 delicious recipes to lose weight." Now, on the surface this looks like a good lead magnet. And, it was getting her opt ins. The problem was, it wasn’t bringing her the right opt ins. Here’s why… Upon asking her a few questions about her target market, I found out that she typically helps people who are "morbidly obese." And that these people are her "ideal client" because she can get the best results with them, and they tend to invest the most. So now if you go back and look at the name of the lead magnet ("10 delicious recipes to lose weight") you can see why there is a problem… It doesn’t speak to obese people at all. It speaks to anyone interested in losing weight. And because of that, she was getting lots of people on her list that weren’t obese (as most in the weight loss space just want to lose 5-10kg), and definitely weren’t in enough pain to invest the amount she was charging. So how did we fix it? Well, that’s another lesson for another day. Suffice it to say… We completely changed the lead magnet to speak to the wants and needs of her ideal client - those that are obese. And then from there she was able to (finally) get the right prospects onto her listed that were motivated to buy, and had the money! But the message here is… Get clear on your #1 ideal client as a first step when creating a bribe. Then from there, everything becomes a lot easier to attract that ideal client onto your list. With that being said… If you want to attract a better quality prospect that wants to get results, and that actually has money to buy high ticket - it all starts with a great lead magnet. And, in my 15 Minute Client program I take you through my "Ultimate Lead Magnet Template" to help you create such a lead magnet. This template shows you - in an afternoon - how to create a powerful bribe that attracts dream clients onto your list, while repelling the dead-broke lookie-lous at the same time. Along with that, I show you how to advertise that lead magnet with paid ads, then convert that traffic into clients with one email per day. To know when the doors are open next, make sure to put your name on the waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Man Cave, Canberra |
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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