Why I don’t care if my clients “consume” my program

Yesterday, I was listening to a course on "content creation."

And overall it’s a great program.

I learned a lot of tips on how to create a lot more content in a lot less time.

However, there was one point where the expert of this program was speaking about "consumption."

Specifically, he was saying how the key to getting your clients better results is making your course easier to consume.

And that’s why you want to put your program in a "mobile app."

Because with a mobile app, it allows your prospect to access your content a lot easier than them logging into your course portal from their desktop (or even their phone).

Then he went on to say whenever he puts his programs in a mobile app, the consumption always goes way up and more people finish the course.

So maybe he’s got a point, right?

Well, not so fast…

Because "consumption" is not the goal we’re going for here.

"Results" are.

So bragging about how many of your clients finished your course is like bragging about how many "Facebook likes" you have.

It’s totally irrelevant.

What’s more important is - how many of those likes turned into clients?

And it’s the same with consumption…

How many of those people who consumed your content actually went and got results?

And that’s why I think consumption doesn’t really tell us anything.

It’s a "vanity" metric.

Just because they consume your course, doesn’t mean they got results.

And I would go so far as to argue that a high consumption rate doesn’t mean a high "result rate."

The reason why is, to get results, your prospect still has to take massive action - whether it’s weight loss, relationships, business or any other market.

And having a mobile app is not going to help them with that at all.

They have to get off their a$$ and do the work.

So how do you get your client get great results?

Well, there are many things you can do, but I want to talk about 2 of the big ones…

1. You need to attract someone with an urgent problem.
   
   Just yesterday I was helping a relationship expert Coach.
   
   And, she couldn’t figure out why her funnel wasn’t converting. So I took a look and instantly I could see the problem - she wasn’t marketing to an urgent problem.
   
   Her lead magnet was called something along the lines of, "how to solve an argument with your husband."
   
   Is this a problem in relationships? Sure.
   
   But is it a really urgent/painful problem? Not really.
   
   The funny thing was, this was actually getting her opt ins.
   
   But it was getting her people that weren’t in that much pain with their relationship, and so they weren’t booking calls.
   
   So I told her, "you need to pick a more urgent problem." An example I gave her was "how to stop your divorce."
   
   Notice how if I created a lead magnet that showed people how to stop their impending divorce, it would attract a prospect with a much more urgent problem?
   
   And here’s the thing…
   
   When you do that, they’re going get on calls with you, they’re going spend more money with you - and they’re going to take action to get results!
   
   Next:
   
2. The second thing you can do is charge higher prices.
   
   Have you ever noticed how someone who invests in a high ticket service, almost always gets much better results than someone who invests in a low ticket service?
   
   Well, the reason why is simple...
   
   The more you charge, the more skin they have in the game, the more they complete AND take action in your program.

So you can see...

If you do just those 2 things, you don’t need no frikken mobile app.

Your prospect will happily set aside the time to go through your program because they’ve got a big urgent problem they need solved, and also - they’ve invested a whole lot of money to get that problem solved.

With that being said…

Marketing to a clear, urgent problem is without doubt, the most important thing you need to do as a Coach if you want high-paying clients.

Problem is - 90% of Coaches I see aren’t doing it, and that’s why they struggle.

That’s the bad news.

The good news is, this is literally the first thing I help you fix in my 15 Minute Client program.

I help you get clear on your market/niche (which I call "Your Starving Crowd"), and the big urgent problem they’re going to pay you a lot to solve.

Then from there we craft an offer so irresistible that market would feel dumb saying no to.

And of course, I show you how to attract that market sending one quick email per day.

If that sounds like something you think you need, then make sure to put your name on the waitlist.

You’ll be first to know when spots open:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra