I like big backends and I cannot lie

Recently, I wrote a Facebook ad with the headline…

“I like big back ends and I cannot lie.”

And, Big Pappa C thought it was worth sharing here for 2 reasons…

1) It’s hilarious.

At least I think it is (and that’s what counts).
And…

2) It touches on some very valuable lessons within the ad that you can profit from.

With that being said, here it is in all its juicy glory…

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“I like big back-ends and I cannot lie…

You other advertisers can’t deny…

When a Coach walks in with an itty, bitty funnel and a big back-end in your face you get sprung!”

At least, I know I do. 😉

Hi, I’m Luke Charlton.

And, it’s true - I’m a man that likes big back-ends.

Also, it seems I’m a bit of a rare breed.

And that’s because most Coaches I meet are more obsessed with big front-ends.

Now, don’t get me wrong…

I like a big front-end just as much as the next red-blooded Coach.

Nothing wrong with a big, round, juicy ROAS producing front-end, am I right?

Exactly.

But here’s the thing…

If that’s what turns you on about a big front-end…

Then I can guarantee you’re going to be turned on even more when I show you my clients' back-ends…

Here’s why:

What front-end obsessed Coaches don’t realise is that for every $1 of profit they make on their funnel, they can almost always earn 3x to 5x more with their back-end…

AKA: Their email list.

In other words…

If you’re making $10k-$50K/mo or more from your front-end funnel…

Then you should be making at least an extra $30k-$150k/mo in *profit* from your email list.

Now, I know what you’re thinking…

“WOAH! Luke!

An extra $30k-$150k/mo!?

That’s a big back-end!

And, all that profit from my email list is definitely starting to arouse my interest - so to speak…

But surely it must take a lot of work to generate that type of revenue!?”

And that’s when I say…

“If you’ve got absolutely no experience with back-ends - then it probably would!

But luckily for you, I’ve been around a few big back-ends in my time if ya know what I mean.”

Here’s what I mean…

Over the last 6 years I’ve spent over 16 million on ads, sent more than 1 billion emails, and helped many clients generate an extra $30k-$150k/mo (and sometimes more) by simply showing them how to utilise their email list more effectively.

Specifically, I have a methodology enables you to get these results with just one 15 minute daily email.

You simply sit down at your computer…

Pump out an email in 10-15 minutes email using my SLC formula…

Hit “send” and watch the appointments and sales flood in…

Of course, it’s not an overnight success solution.

There is work to be done to get it going and to get your emails down to 15 minutes.

(In the beginning you’ll typically take about 30-40 minutes)

But once you’ve got the hang of the system, sales will continue to pour in month after month with only a few minutes work each day.

That means you get to earn 2x-4x more each month for free - because all you’re doing is sending emails to your list.

And there’s more…

Besides the extra profit, other benefits my clients' experience include:

👉Cash flow on demand (simply pump out a 15 minute email and watch the sales flow in)…

👉 Far higher liftetime customer value…

👉 Ability to scale campaigns over $10,000/day in ad spend without ROAS crashing…

👉 Easier to close sales (as you’re dealing with warm traffic)…

👉 Better quality clients (that also get better results)…

Plus much much more including…

👉 Not having to rely on all your revenue coming from your funnel (which makes your business far more stable in these times of rising ad costs and declining CPA’s).

So now you can see why I’m a back-end guy…

And maybe you’re starting to realise you might be a back-end guy (or gal) too?

If so, would you like me to show how I can help you create a big, juicy ROAS producing back-end too?

If so, I'd like to invite you to book a free discovery call with me.”

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And then it goes into the rest of the pitch for a free call.

Pretty cool, ay?

But most importantly…

It shows why having regular email follow up is critical to your business.

Especially with rising ad costs.

Most gurus won’t tell you (because otherwise you wouldn’t buy their wackydoo funnel program), but they make most of their profits from email follow up.

I’ve worked with a few dozen 7-figure Coaches now and it’s the same for all of them.

Email is still king.

So if you’re not regularly sending emails, you’re leaving tons of money on the table each month.
More:

One of the things I didn’t mention in my ad above, is that I also help Coaches build their own profitable list as well.

This is obviously a critical part to being successful with email.

You need…

1) A consistent flow of quality leads coming onto your list each day…

I prefer paid ads as it’s automatic.

And…

2) You need to email those leads regularly.

And the more regular the better.

I recommend daily.

And if you do those 2 simple steps, you can have a very (very) successful coaching business.

Of course, “building and emailing” your list isn’t as exciting or “sexy” as the latest guru funnel that has 45 up sells, 16 automation sequences, and 59 different products for you to create.

But it sure is way less complex.

And it’s something that most Coaches (who aren’t marketing experts) can make work simply because you’re not trying to close them with one email. You get multiple emails over multiple days (or weeks) to build a relationship and show them why they should work with you. 

Now The Aussie Hermit doesn’t know about you…

But I’d take simple over sexy any day.

(Except for when it comes to women)

Of course, you may disagree.

And that’s fine.

But if that’s the case I can’t help you.

I’m sure there’s a guru out there somewhere waiting to sell you his latest tripwire funnel.
For everyone else…

If you like the idea of a business that’s simple…

If you like the idea of a business that doesn’t require you to setup a funnel…

And if you like the idea of a business that build you a big juicy back-end packed full of clients sending one daily email - then maybe I can help…

Make sure to sign up to The 15 Minute Client program waitlist to know when spots open next:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra