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How to ethically plagiarise a winning marketing message from your competitor
| Ear wax. The Aussie Hermit’s ears are packed full of ear wax. And, I know this is probably gross to you. But if you just put up with that queasy feeling in your stomach for a few moments longer, I’ll show you why there’s an extremely valuable marketing lesson hidden deep within the dank ear wax of my ears. Here we go… For the last year or so, I’ve noticed the hearing in my left ear has been declining. And, after doing some research - I realised it’s because of my ear eax. (Apparently, you don’t want to clean your ears with cotton tips, which is what I’ve been doing basically since birth) So ever since that realisation I’ve been looking for a way to clear out my canals. And through my journey of research, I discovered there are many methods that can work - and some even involve fire (no thanks!). However, of all the ways to get my cavities cleaned, I settled on trying “Wax RX”. This is a product I found out about on Dan Bongino’s show. But that’s not why I bought the product. I bought it because of the reviews. You see, when I’m trying to decide if a particular product is right for me, like most I Googled it to find the reviews. And that’s exactly what I did with Wax RX. This then lead me to Amazon where I read about many customers experiences. And, one of them really stood it. Paraphrased, it said this… “10 years of bad hearing that was fixed in 10 minutes with this product.” And the first thing I thought was… “Wow, that’s a great result.” Then being a marketer the second thing I thought was… “Wow, that is a great headline for this product!” And that’s the golden lesson of today’s email… What I tell Coaches all the time is that you don’t have to be a great marketer or copywriter. And the reason why is… Your market will literally give you all of your headlines, copy and marketing material for free… You just have to know where to look. And one of the best places to look is on Amazon. Specifically, the “reviews” section. In just this little section you’ll learn your market’s biggest fears, challenges and frustrations. And also what they really want from your coaching program. Their desires. The key to doing this right is for you to look up your competitor's books on your topic and then go through the reviews. There will be a crazy amount of gold in these reviews that you can use to make your campaigns convert. And the best part is… It’s not copyrighted! Just look at the example above. As mentioned, I could literally copy/paste this quote and use it as a headline for this product - and there’s nothing anyone can do to stop me. This strategy is so good it should be illegal. But thank God it’s not! Anyway, do what you will with this info. My clients and I have used it very successfully in our online campaigns. With that being said… If you need more help crafting a marketing message that attracts your dream client, maybe The Aussie Hermit can help? I have a program called “The 15 Minute Client” that shows you how to get A+ clients sending one daily email. And the best part about this program is… I show you a simple way to send these emails so they speak directly to your dream client’s deepest wants and needs even if you’re not a marketer or copywriter. You’ve learned one method today. In the program I have tons more. To jump on the waitlist to know when doors are open next, go here: https://The15MinuteClientWaitlist.com -Luke Charlton The Man Cave, Canberra |
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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