Low-ticket funnel lies

If you want to fail as a Coach, create a low-ticket funnel.

Why do I say that?

(Especially when I’ve helped create multiple 7-figure low ticket funnels for clients over the years)

Here’s why…

First, when you create a low ticket funnel (whether a $7, $47 or $97 offer), you’re not really creating one product.

You have to create at least 4…

1. The main product
2. The order bump product
3. The first up sell product
4. The second up sell product

Why do you have to do that?

Because advertising is so expensive these days that you need all these products to raise the “Average Order Value” of each customer.

The higher the average order value, the more you can spend to acquire a customer.

Most gurus don’t tell you you need all these products to make their “wackydoo” low-ticket funnel system work.

But then you buy their program, they tell you what you really need to succeed, and then you get bogged down for months building even more products you never wanted to build.

This, of course, delays you to getting to your #1 goal which is just some frikken clients.

The other thing gurus don’t tell you is that these funnels won’t make you much money because that’s not their goal.

Their main goal is to pay for your ads and get you customers. And then if you make a bit of profit on top - that’s a bonus.

But really, these low-ticket funnels are just designed to get you customers.

And then once you have these customers, that’s when you (finally) get to sell them what you’ve always wanted to sell them…

Your coaching program.

My thoughts are - why not just sell them the coaching program without all that crap?

You can!

More:

The other thing gurus don’t tell you about their “fan-dangled” low-ticket funnels is that there are so many variables for you to get right if you want to succeed.

First, you need to have a GREAT offer if you want cold traffic to hand over their credit card details without knowing you (yes, even for a low $7 or “free + shipping” offer)…

Just because it’s low priced doesn’t mean you can get away with an average offer or copy.

Then the other 3 offers (order bump + 2 up sells) have to be very good too…

Then your ads need to have great copy, images and headlines…

Then you need to have good email follow up to upgrade them to your coaching program…

And on it goes.

Can most Coaches earning under 6-figures achieve this?

No.

And that’s why low-ticket funnels are an extremely bad strategy for Coaches that aren’t seasoned marketers.

I haven’t even mentioned that you need to spend at least $100/day on ads to get enough traffic to test the offer as your click cost for a low ticket funnel is typically 2x-3x more than a regular list building type campaign.

Again - these are all the things the “gurus” don’t tell you.

So as you can see…

Low ticket funnels are a huge waste of money and time for the Coach that just wants high ticket clients.

I’m telling you this as someone who has had a lot of success with them.

Stay far away!

I don’t even do them in my own business.

Why would I when I know there is an easier, shorter and less frustrating way to get to my revenue goals?

And that way is this…

Build your list with paid ads…

Email that list once per day with something valuable and an offer to work with you.

Then you simply let the power of consistent follow up bring you clients who want to sign up to your programs without you ever speaking to them once.

Meaning…

If you simply build your list and email it regularly, you will get “pre-sold” clients lining up to work with you.

Sure it’s not as sexy as a “ninja hack” low-ticket guru funnel - but who cares…

It’s actually a strategy any Coach can make work.

With that being said…

If after that rant you still want to do a low-ticket funnel, then I can’t help you.

(But maybe a psychiatrist can?)

However, if The Aussie Hermit has helped you see the light, then there may be hope for you after all…

I have a program call The 15 Minute Client.

And it will show you how to build your list with quality leads using paid ads…

Then show you how to send one daily email that converts those leads into premium clients.

Even better…

I show you how to pump out these profitable emails in 15 minutes even if you’re not great a copywriting, or a typically slow to create content.

To find out when doors are open next, add yourself to the waitlist here:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra