Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
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Why your husband should always see it your way
| Yesterday, I wrote an email about headlines. And how, you want to work with (and not against) your dream client’s “identity,” otherwise your hook will fail. If you haven’t read it the subject line is “SPAM email made profitable”. It’s worth your time as I see a lot of Coaches make this mistake with their headlines. Another mistake I see we’ll talk about in this email… Only a few hours after I sent that email, I was asked by a client to critique their lead magnet title/name. Which is basically just another version of a headline. Here was the headline: “10 rules for fighting fair...Learn to turn your arguments into productive conversations” Now, in terms of lead magnet names, it’s OK. It speaks to a problem a woman has in a relationship she’s struggling in (her main prospect is the woman in the relationship). And also, I like that it’s a “list” style lead magnet (list style lead magnets typically get the lowest opt in costs). The downside about this, like in yesterday’s email, is it goes against what the prospect really wants. Here’s what I mean… If I was advertising to this woman, I wouldn’t have a lead magnet around “10 rules for fighting fair.” Instead, I’d create a lead magnet called… “10 Ways to Get Your Husband to Listen in an Argument” Or… “10 Ways to Get Your Husband to See it Your Way” Notice the difference? Notice how my examples are giving the prospect what she REALLY wants? That’s the key to creating great marketing that attracts your dream client. Now, I’m not saying the “10 rules” lead magnet wouldn’t work. It could. But I know from generating over 500,000 leads, mine would work better (meaning a cheaper and better quality lead). With that being said, let me ask you… Do you need help attracting more clients? Then maybe I can help. I have a program that gets you only those “cream of the crop” A-students wanting to work with you. (The ones that actually take action and have money to invest) And the best part is, once the system is set up, you only have to send one daily email to get them. To know when spots are open next, get on The 15 Minute Client waitlist here: https://The15MinuteClientWaitlist.com -Luke Charlton The Man Cave, Canberra |
Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free
Click the purple button, enter your details, and get the 9 email offers delivered to your inbox instantly>>>