SPAM email made profitable

This morning I got an email from a list I swear I had already unsubscribed from about 3 times.

And, just as I was about to delete the email and unsubscribe (again), I read the title of the webinar they were pitching…

"How to Stop Being a Perfectionist About Your Videos"

And my first thought was… "Wow, that’s a terrible headline!"

Then my second thought was… "Wait a minute… Big Pappa C can turn this SPAM email into a lesson for today’s daily email!"

And so that’s why I’m writing to you today…

Let’s talk about why this headline is pretty average…

And how I’d make it better.

So this expert has a webinar that shows perfectionists how to create marketing videos.

And, if you read the headline again they’ve basically positioned the offer as…

"hey, you should stop being a perfectionist because that’s hurting your videos".

The problem with this angle is, they’re telling their prospect to go against their identity.

Or another way of saying that is..

They’re telling their prospect to stop doing or being something they don’t want to do/be.

This is like walking up an escalator that’s going the other way.

Instead, you want to do the opposite.

You go with the flow.

For example, a better headline would have been…

How Perfectionists Can Create Profitable Marketing Videos in One Take

Or

How to Create Profitable Marketing Videos Fast Even If You’re a Perfectionist

Notice the difference?

Notice how I’m not telling my prospect to stop being who they are? And I’m not telling them they don’t have to do something they don’t want to do.

I’m telling them they can get the result even if that perceived flaw is part of their personality.

Let’s take another example…

Let’s pretend you’re a Coach who hates tech.

If that’s the case I’m not going to write a headline like…

"How to Really Love Tech and Get Great at Tech So You Can Put Together This Client-Getting Funnel"

Instead, I’m going to say…

"How to Build This Client-Getting Funnel Even if You Hate Tech or Have Never Put a Landing Page Together"

Or even better…

"How to Get New Clients Every Week with this Pre-Made Funnel - No Tech Setup Needed!"

Notice the difference?

Notice how I’m going with their identity and not against it?

So with your headlines, make sure you’re not asking them to be something they’re not, or do something they don’t want to do.

Instead, figure out how you can work with those perceived flaws to create a hook.

With that being said…

If you’ve been a Coach for even a little while you’re probably aware of how important headlines are.

After all, a lead magnet title (aka: headline) will get you subscribers…

An email subject line (aka: headline) will get you opens…

And an offer "promise" (aka: a headline) will get you buyers.

So getting your headlines right is critical to your online marketing campaigns converting.

Or another way of saying that is…

If you’re not getting clients it’s typically because your headlines aren’t resonating.

And this is why most of my coaching with clients revolves around critiquing their headlines…

When we make them clearer, stronger and more persuasive we see better results instantly.

If you need more clients and better headlines make sure to sign up for my 15 Minute Client program waitlist.
You’ll be first to know when spots are open:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra