The goat that teaches how to sell high-ticket

There are many Coaches who struggle to take money from their prospects.

It makes them feel like an "imposter" or "salesy".

And, Big Pappa C used to feel this way back in the day.

But now I personally enjoy taking big wads of cash from my clients.

And, you should too.

After all, you’re transforming their lives - and that’s got to be worth a lot, right?

So in order to help you out, I thought I’d explore a simple analogy.

Here we go…

First, imagine you’ve been transported back a few thousand years to when people still bartered.

And also imagine you’re a very fine sword maker.

You have the finest, strongest swords in the land.

Now, I also live in this time and I’m a goat breeder.

And, for some reason, my goats have super massive udders that produce a lot of milk.

I’m known as "The Man Who Produces Big Uddered Goats".

So anyway…

One day I’m walking along with one of my goats, huge udders dragging along the ground, and I pass by your sword making shop.

And, I’ve been meaning to get a sword in case I ever need to defend my family.

So I approach and ask if you’d like to trade one of your swords for my goat with gigantic udders.

You love the idea because you’ve been needing a goat at home to produce milk for your family…

And the huge udders are a big bonus.

It’s a great win win situation.

So we trade and both of us are super happy.

Now, let’s do the exact same scenario again…

Only this time we’ll fast forward a few hundred years to a time we’re using coins (AKA: money) to buy stuff with.

So once again I approach your shop because I need a sword to defend my family.

I ask, "how much?"

You say, "3 coins!"

"Wow, what a great deal," I think to myself.

I buy the sword.

I’m happy because now I can defend my family, and you’re happy because you got 3 gold coins to buy that goat you’ve been needing to get.

So…

What’s the difference between the two scenarios?

The only difference is the addition of money to make the exchange of goods and service easier.

If you notice - even when money is involved, we are still exchanging value between two parties.

And also, in the second scenario both parties end up being happy because they get what they want.

So here’s the point "The Man Who Produces Big Uddered Goats" is making…

We don’t live in an age anymore where a prospect trades a big breasted goat (or whatever item) for your coaching services.

Instead, they give you money as an exchange of value.

Money = value to you.

Coaching = value to your prospect.

All you’re doing when you’re selling your coaching is exchanging value - just like thousands of years ago when you swapped a goat for a sword.

It’s just an exchange of value.

But for whatever reason some Coaches see taking money from their prospects as a negative thing.

They see their prospect losing in the deal and they’re winning.

As we’ve just established - this is totally incorrect.

Your prospect HAPPILY gives you their money because they find huge value in your service.

Of course, how much they give you will depend on how well you communicate the value of your service.

But that’s another lesson for another day.

For now, next time you sell just think of a goat with over sized udders and I’m sure you’ll be as happy as I am when you take a big wad of cash from your new client 🙂
With that being said…

If you need more clients and you hate all that "funnel stuff" then maybe my 15 Minute Client program can help?
Basically, I show you how to craft an offer that communicates the true value of what you do (so you can charge a lot more)…

And then I show you how to sell that offer one simple email per day (yes, even if you don’t yet have a list).

And that’s it!

To get on the waitlist so you’re first to know when I have spots open, click here now:

https://The15MinuteClientWaitlist.com

-Luke Charlton
The Man Cave, Canberra