3 "cheat codes" to get more buyers

"Kids are like weeds,
they grow up quick
and they’re hard
to get rid of"

-Luke Charlton

One of the things that really surprises me about having kids is how much they trigger me.

I’m talking a deep rage.

And, it’s often for stuff that’s not that bad.

For example…

One of the things that gets Big Pappa Charlton angry is when my kids fall over and hurt themselves.

You would think my first reaction would be empathy.

But no - it’s deep anger.

The reason?

I think I get pissed because they don’t listen when I tell them to slow down. And then when they hurt themselves I feel they wouldn’t be in that position if they had just listened.

Another thing that gets me angry is when Indi (3) snatches something that Olive (1) is playing with.

Man that pisses me off.

Or another one is when Indi hurts Olive.

Now that really gets my blood boiling way more than I know it should to the point I start having visions of what life would be like if I just hurled Indi over my balcony.

(Living in a cell somewhere probably)

Now, I’m joking, of course.

I would never physically hurt my kids.

(Although, I totally now get why some parents hurt theirs)

But the point is…

There are things my kids do that trigger me to react a certain way.

And no matter how much I try to rationalise my way out of it by saying things to myself like, "Big Pappa Charlton, you’re at the playground. Your kids will probably fall over and hurt themselves. It’s Ok. They’re kids" - I still get triggered when it happens.

I just can’t help it.

Now, the interesting thing about triggers is they don’t just apply to parenting.

I’m sure you’ve been in a relationship before when your partner has triggered you in some way.

(Alana has a list of about 43,000 ways I trigger her. We go through it most days)

Or when a client or colleague has really pissed you off.

It happens to us all the time.

And these types of triggers are typically different from person to person. With many of them being created in our childhood (due to abuse or negative experiences).

The other type of triggers are the ones we ALL share in common.

And it’s these triggers you can speak to in your marketing to get your prospects to react in a way (virtually against their will - just like Pappa C with his kids) that leads them to your coaching program.

For example…

"Status" is a trigger.

When you show how your product can increase your prospect’s status, they’ll be attracted to it (and they’ll pay more).

This is why people pay $5,000+ for a Gucci bag when the quality of the bag is basically exactly the same as a $300 bag.

Another trigger is "credibility".

When you can show how you’re a credible expert your prospect will be more trusting of you (and therefore more willing to part with their money)

This is why at the beginning of a webinar or email sequence I’ll typically mention I’ve spent over 16 million on ads, generated 500,000+ leads, helped clients bank over 50 million in revenue, worked with over 4,000 Coaches etc.

It’s all to prove my credibility.

Another powerful one is "ugency/scarcity," which you’ve probably heard of, and there are many more.

Now, this email is not to go through them all (that’s what my program is for).

The point I’m making is - triggers make your prospects react whether they want to or not.

Yes, even if they try to rationalise why an "urgent deadline" shouldn’t or won’t affect them… it will.

They can’t help it.

It’s been baked into our lizard brain from birth.

So knowing these triggers you can see how simple, quick and easy it is to move people toward your premium offer - even if they resist.

It’s almost like have "cheat codes" in a game.

When you know the codes, it becomes easy.

And this is exactly why my clients love working with me.

I show them how to use these simple triggers in their daily emails to get more clients beating down their door.

Would you like the same cheat codes to get more high paying clients?

Then make sure to put your name on The 15 Minute Client program waitlist so when spots are open you’re first to know:

https://scale.lukecharlton.com/waitlist/the-15-minute-client/

-Luke Charlton
Location: The Man Cave

Posted in Client Attraction, Email Marketing

Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free

LUKE CHARLTON

3 "cheat codes" to get more buyers

Free Guide Reveals: The 9 Email Offers that Get Coaching Clients Free