Why you’ll happily eat my mouldy burger

Let me throw this scenario at you…

You’re at a football game and you’re hungry.

Starving, in fact.

And, if you don’t eat soon you’re going to faint.

It’s that bad.

You’ve got $20 on you and the only place to eat is a burger stand nearby.

There’s nothing else around for another 20 miles - so you have to eat here.

Now, the burgers aren’t particularly tasty. In fact, the meat is crusty and the buns are stale.

Also, the cheese may be a little off.

And the sauce? It smells like kids' medicine for some reason.

Do you buy it?

Yes.

Yes, you do.

And do you eat it?

Absolutely.

You woof that thing down fast.
You might not like it, but you suck it down because you’re starving.

Now…

Why do I tell this story?

Because Coaches always come to me looking to attract clients that will pay a lot of money for their services.

But they can never attract this type of client because they’re focused on the wrong thing.

Specifically…

They’re focused on using their offer to entice the client to buy, when instead they should be focused on…

Finding a starving crowd.

(AKA: a niche)

When you find a starving crowd, it doesn’t matter if your offer is good or bad (or mouldy), the prospect will buy anyway.

Of course, you don’t want to sell a crusty old burger of an offer - you still want to sell something they’ll love buying.

But the point is...

When you have a starving crowd, you can still succeed even if your copy is terrible, your funnel looks ugly and your offer is sub par.

But when you go into a market that’s totally crowded with lots of burger stands, that’s when you need great copy, a nice funnel, and a much stronger, more sophisticated offer.
And this is exactly why I’m able to get great results with my clients…

Because the first thing we do when working together is get clear on their starving crowd.

And I know once we get that right, success is virtually guaranteed.

With that being said…

If you’re struggling for clients and you know finding a starving crowd/niche is a big area of improvement for you, maybe my coaching program could be a good fit?

Basically, it helps you get a consistent flow of clients sending just one email per day.

Yes, that’s literally it.

But before we get to the emails, as mentioned, we have to get clear on your starving crowd.

If you’re interested, put yourself on the waitlist so you know when doors are open next:

https://scale.lukecharlton.com/waitlist/the-15-minute-client/

-Luke Charlton
Location: The Man Cave