5 useless things that won’t get you clients

Today, I had a Coach reach out to me with a problem…

They’ve run a bunch of ads, spent a whole lot of money, and nothing has worked to make their funnel convert.

A very common story.

And so they asked me…

“Luke, what do you think is the problem?
I think it might be the tag line of my program?
Should I create a better tag line?”

I hear stuff like this all the time.

Coaches focus on things that make absolutely no difference to the sale.

I’m not sure who’s teaching this but I’d thought I’d help you out by listing a few things you don’t need to get clients.

Here we go…

1. A great tag line.
   
   Seriously, no one cares about your tag line.
   
   They also don’t care about the name of your program.
   
   These won’t make or break the sale.
   
   What will make or break the sale?
   
   Your program “promise” (AKA: the “result” your program promises).
   
   In fact, it’s the most important part of your offer because that’s what they’re actually buying!
   
2. Business cards.
   
   Sure they look nice. But should you be spending time on them? No way Jose´!
   
   Why?
   
   Because they won’t make or break the sale.
   
   Forget about them. 
   
3. Pamphlets.
   
   Please tell you’re not printing pamphlets??
   
4. “Likes.”
   
   Ever notice how those likes don’t translate into clients?
   
   Exactly.
   
   The only thing they’re good for a pumping up your ego.
   
   Forget about getting more likes.
   
   And if you’re currently spending money on ads building the “likes” on your page, turn it off right now!
   
   It’s a huge waste of money.
   
   And finally, the big one…
   
5. A website.
   
   Yes it’s true - you don’t actually need a traditional website to get clients.
   
   In fact, a traditional website won’t really attract you any clients at all (unless you get huge traffic to it through SEO).
   
   I have one - but I don’t use it to attract clients.
   
   Mainly it's just a place for peopel to see that I'm real.
   
   But to be honest, a simple LinkedIn profile can do this.
   
   Also, I only created my website after I’d already been in business for over 6 years.
   
   What did I have before that?
   
   An opt in page and a thank you page.
   
   That’s it.
   
   The point is - you don’t need one to get clients.
   
   But what if you already have one?
   
   Just leave it there (I’m sure it’s fine how it is - stop worrying about it) and focus instead on a simple client attraction strategy that works.

And that’s it for today.

There are many more but those are the big ones.

Now, speaking of a simple client attraction strategy that works…

If you want to get more clients, but feel like your current way of getting them is pretty useless, then maybe I can help?

I have a system that gets you premium clients beating down your door with just one daily email.

And that's it.

If that's the type of simplicity you want, then make make sure to put yourself on the waitlist so you’re first notified when spots open next:

https://scale.lukecharlton.com/waitlist/the-15-minute-client/

-Luke Charlton
Location: The Man Cave