Personal study shows free traffic is more than expensive than paid?

A while back I read a tweet that said…

“People worried about 5g towers
but don’t question Burger King selling 10
nuggets for $1”

Funny - and true.

And what’s also funny, and true, is that a similar analogy applies to Coaches.

Specifically…

Coaches are worried about the cost of ads, but don’t question the cost it takes for them to get a client with the “free” methods.

Sure free strategies are great.

But just because you don’t hand over physical money, doesn’t mean they don’t cost you money.

For example…

Let’s say you spend 3 hours per day (or 15 hours per week) doing your free methods…

And from those methods, you book 5 calls.

And from those 5 calls you get 1 new client.

(Most Coaches don’t get near that, but let’s go with that number anyway)

Well, if your time is worth $200 per hour, it means it cost you $4,000 for that client.

(15hrs of free methods + 5hrs of calls x $200/hr = $4,000)

Now let me ask…

Is a new client currently worth more than $4,000?

If not, you’re at a BIG loss.

Now you might be thinking…

“But Luke, I’m not really at a loss because I didn’t hand over any physical money to do the free methods”

And to that I say…

Sure if that’s how you want to justify it to yourself.

But I’ll also say…

Have you heard of “opportunity cost?”

Let me share with you how that works…

You see, with my autopilot list building system, I literally spend a few minutes each week checking my campaigns.

I don’t even touch them. I just log in to make sure they’re still going.

Then from there I just send my list one quick email per day.

That’s my whole marketing strategy.

Then, with all the time I save from not having to do the free methods (15+ hours per week) I’m able to have far more sales conversations.

And because of that, I can close way more clients.

For example…

I have the time to bring in 5-10 new clients per week where someone who uses the free methods doesn’t.
So you’re right - you don’t pay anything to do the free methods.

But you pay big time in the opportunity cost.

Free is an illusion.  

And if you to chase free it’ll cost you far more than if you were to just pay.

With that being said…

If you want a system that allows you to give up all those free methods, get back your time, and close clients the Ol’ Don Luko way - with an autopilot list building strategy and just one daily email…

Then make sure to put yourself on my 15 Minute Client program waitlist.

When I have some spots open you’ll be first to know:

https://scale.lukecharlton.com/waitlist/the-15-minute-client/

-Luke Charlton
Location: The Man Cave